Commentary

Study Says Gen Z Consumers Are Social-First, ‘Always On’

The “Gen Z Culture Decoded” report, done by Toluna and released in March 2025 after surveying...

Brand

LAMY Seeks To Elevate Financial Literacy Through UGC

LAMY is expanding its TwoPlus1 platform with new user-generated content (UGC) capabilities, aiming to transform how...

Platform

Superfy: Gen Z’s Go-To Platform For Real-Time Q&As

Gen Z users are steering clear of traditional search engines and Q&A forums in favor of...

Commentary

Creator Trust Beats Traditional Advertising In Driving Consumer Purchase Behavior, LTK Study Finds

Trust in creator recommendations outpaces traditional advertising and celebrity endorsements among younger consumers, according to new...

Commentary

GoDaddy Survey Exposes Generational Trust Gap In Social Media Shopping

A new GoDaddy survey reveals significant differences in how Gen Z and Millennial consumers approach social...

Brand

Firefox Taps Comedian Owen Thiele To Host Interview Series About Gen Z’s Digital Habits, Online Privacy

Mozilla’s Firefox is launching “Frank Conversations,” a new interview series addressing online privacy and digital behavior...