Linqia has launched “Creator Ads,” a solution allowing brands to extend creator content across multiple marketing channels, coinciding with a demonstration campaign featuring LinkedIn influencers.

“This campaign shows what we’ve known for years — that great creator content isn’t limited to just social media,” Linqia Chief Strategy Officer Keith Bendes states. “It’s fuel for a brand’s entire marketing engine. Whether it’s a 15-second TikTok or a 30-second CTV spot, influencer content has the power to perform everywhere.”

LinkedIn Creators Power Cross-Channel Strategy

The campaign showcases eight prominent LinkedIn marketing voices who created unscripted videos reviewing a fictional product called “Linqia Sea Moss Gel.” Unlike traditional influencer campaigns, creators did not post their content individually but instead submitted their clips to Linqia.

The company repurposed these videos into a unified marketing campaign spanning television commercials, Times Square billboards, YouTube advertisements, and digital transit displays—demonstrating how creator content can function beyond social media platforms.

“We’ve been talking to our customers for years about how creator content doesn’t need to live only on social platforms to drive impact,” Keith tells us. “Creators are storytellers, and it’s about recognizing the value of the content itself and the partnership with that creator, not just a one-off transaction or single post.”

Why LinkedIn Influencers?

Linqia selected LinkedIn creators because the platform represents “one of the fastest growing influencer channels and one of the highest impact channels for organic reach,” according to Keith. 

The participating voices—including Lia Haberman, Lindsey Gamble, and Nathan Poekert—were chosen because they reach key social and influencer marketing decision-makers at major brands.

Industry Shifts Enabling Creator-Powered Marketing

Several market developments have enabled creator content to power broader marketing strategies. “First, the quality of content skyrocketed. Creators produce assets from their phones that can rival traditional production studios,” Keith explains. Additionally, improved licensing structures and audience acceptance of seeing creator content outside social platforms contribute to this evolution.

“The pandemic sped up the acceptance of seeing more casual, shot-in-your-living room content. Creators are the new celebrity – and they’re trusted too,” Keith adds. “We like to say that raw, authentic content is no longer a social construct. People now prefer seeing that style everywhere.”

Breaking Down Marketing Silos

The campaign addresses organizational barriers that prevent brands from fully utilizing creator content. “What’s holding some brands back is they continue to operate in silos,” notes Keith. “The social team sits over here, away from brand or media teams who might think they still need a million-dollar hero campaign to anchor everything around.”

“Our campaign is a signal to marketers: creator content can be your campaign, across every channel. It’s efficient, cost-effective, authentic, and engaging,” Keith states. “We knew this needed to be communicated in a visual way. It’s easy to tell brands about the potential, but it’s hard for them to look at a TikTok post and understand how that can transform into a TV commercial or Times Square billboard.”

Linqia positions its approach as a solution for brands seeking to simplify their marketing strategies. “Chaos can come from overcomplicating things: separate strategies for every channel, redundant creative production, chasing trends of the moment instead of looking at the bigger picture. It’s exhausting, expensive, and the surest way to give your social team creative burnout,” Keith concludes.