Twitch streamer and YouTube creator QTCinderella has signed with Creative Artists Agency (CAA) for representation, per The Hollywood Reporter.

QTCinderella, also known as Blaire, founded the annual Streamer Awards in 2021 to recognize top performances in live streaming. She also hosts two podcasts, “Wine About It” and “Fear&,” and a YouTube baking competition series, “Master Baker.” Her following has grown to over 3 million across social media platforms.

The CAA signing comes months after the 2025 Streamer Awards drew record viewership alongside controversy. The December 6 ceremony at the Wiltern Theatre in Los Angeles surpassed 1 million concurrent live viewers on Twitch, accounting for roughly a third of all platform viewership during peak viewing, The Hollywood Reporter notes.

The Streamer Awards has attracted sponsorship from AT&T, Microsoft, Spotify, and HyperX. QTCinderella has also worked with Meta, Coach, Alienware, Cash App, Coca-Cola, Dolce & Gabbana, and Crunchyroll.

She is additionally represented by attorney Michele K. Robichaux at Odin Law and Media.

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