Anorak Travel, the Montreal-based Influencer Marketing and content creation agency focused on the travel and tourism sector, has expanded its Social Media division following the addition of Carrefour Voyages to its client roster.

The agency, founded in 2020 as a subsidiary of Clark Influence, now offers four services under one integrated package: social strategy and editorial development, native content creation, community management, and paid social amplification with creator partnerships. Anorak Travel says the bundled structure reduces coordination overhead for clients and supports more consistent campaign measurement.

Growing Client Base

Carrefour Voyages joins existing clients, including Visit Brasil, the Îles de Guadeloupe Tourism Board, Promperù Canada, Voyage Privé, the Jordan Tourism Board, and Fairmont Hotels Canada. The agency reports that demand for integrated social media services has grown among travel operators seeking to consolidate content production, community engagement, and paid amplification under a single partner.

“The travel industry has moved past the question of whether social media matters and is now focused on how to operate social channels as actual growth levers,” said Anne-Julie Karcher, co-founder of Anorak Travel, in a press release. “Working with brands like Carrefour Voyages allows our team to apply the full range of our expertise, from editorial strategy to creator partnerships, in support of measurable business outcomes rather than vanity metrics.”

The expanded division operates across Anorak Travel’s offices in Montreal, Paris, Toronto, and São Paulo.

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