When TikTok disappeared for 12 hours during recent regulatory challenges, creators who had built empires on the platform faced a stark reality check. 

“It was a wake-up call,” explains Lindsey Gamble, founder of Lindsey Gamble Media LLC.

This volatility exemplifies exactly the type of industry challenge Lindsey’s consultancy was built to address. While many creators and brands scrambled during the platform’s absence, Lindsey’s clients had already implemented his diversification strategies—maintaining presence across multiple platforms and developing direct audience relationships through newsletters and owned channels. 

Founded in July 2024, Lindsey Gamble Media LLC specializes in helping players across the creator economy, from creators to brands to platforms and agencies, uncover existing and emerging opportunities to drive engagement, growth, performance, and revenue.

Recognized as a LinkedIn Top Voice in the Creator Economy and Business Insider’s Top  Creator Economy and Influencer Marketing Experts, Lindsey boasts expertise from both sides of the industry. 

In just under six years of managing influencer marketing operations and innovation at Later (formerly Mavrck), he executed campaigns for brands like Tyson Foods, PayPal, and GoPro while simultaneously building his own creator presence on LinkedIn. 

He also spent nearly seven years in clinical research at Dana-Farber Cancer Institute while building a hip-hop blog that became a broader media venture, including interviews, YouTube content, and live events.

This dual perspective allows him to communicate effectively with both corporate marketing teams and individual creators, forming the foundation of his consultancy’s distinct value proposition.

Business Fundamentals for Creators 

“The book of the creator economy and influencer marketing is really kind of being written in real time,” Lindsey notes, adding that this environment demands consultants who can apply proven business principles while acknowledging the industry’s unique challenges.

Lindsey Gamble Media LLC’s core business centers on delivering measurable improvements in three areas: optimizing creator-brand connections based on performance metrics and overall business goals rather than follower counts, identifying emerging platform and industry opportunities before competitors, and structuring sustainable creator programs beyond one-off campaigns. 

Typical engagements range from three-month strategy development sprints to ongoing advisory relationships with quarterly deliverables.

Lindsey’s background perfectly positions him for this strategic role. His approach focuses on helping creators adopt business mindsets that traditional entrepreneurs would recognize: “You have to diversify your channels, your platforms, and the revenue streams. And you have to learn when to delegate stuff so that you’re focused on what you do best.”

For brands, Lindsey translates creator motivations and workflows into terms executives can understand and integrate into their marketing strategies. “Every brand can take that approach because there are so many more people who want to be creators,” he explains when discussing how companies can view creators as distinct customer segments with specific needs.

Lindsey at Ad Age’s Small Agency Conference & Awards

The Three-Pillar Business Model

Lindsey Gamble Media LLC operates through a distinctive three-pillar service model that both diversifies revenue streams and reinforces credibility across complementary offerings:

1. Strategic Consulting and Advising

The first pillar focuses on “helping brands with their influencer marketing strategies, platforms and agencies with their service offerings and influencer marketing business,” Lindsey explains.

This consultancy work includes go-to-market strategy development, campaign audits, and technology assessments, with specific deliverables like thorough competitive analyses and strategic roadmaps. 

Lindsey describes it as “basically helping them figure out the marketing, the service offerings, the strategy of how they get clients, whether it’s clients or creators to use their platform or go to them for some marketing initiatives.”

2. Content Creation and Thought Leadership

Building on his strategic consulting expertise, Lindsey’s second pillar jumps from consultation to demonstration, with him producing actionable content that showcases his methodologies in practice.

“I write a weekly newsletter that delves into essential social media and influencer marketing news and trends, providing actionable insights for creators and marketers,” Lindsey explains. 

His content strategy focuses on translating complex market developments into practical takeaways – exactly what he helps clients do. This content portfolio, including his newsletter (named by Buffer as one of 2024’s best marketing newsletters) and LinkedIn presence, serves as both a credibility builder and a revenue stream through brand partnerships like LoudCrowd, a creator storefront platform.

3. Speaking Engagements and Workshops

The educational component forms the third pillar of Lindsey’s business, extending his thought leadership into interactive formats that allow for direct knowledge transfer.

The third pillar involves “taking the knowledge, experience, and those things and packaging them up for different audiences” through speaking engagements and educational workshops.

Lindsey has been invited to prestigious events including the White House Creator Economy Conference and Ad Age’s Small Agency Conference & Awards, where he recently presented on LinkedIn creator strategies. He was also a speaker at the 2023 MIT Platforms Strategy Summit. These appearances not only generate revenue but also reinforce his authority in the space.

“It could be an influencer marketing platform. It could be an agency, it could be a brand,” Lindsey explains about his workshop clients. “It could be diving into some of the bigger trends or helping them understand the new ways to work with creators, but really that education aspect.”

Lindsey at the 2023 MIT Platforms Strategy Summit

Identifying Critical Market Shifts

Through his three-pillar approach, Lindsey helps clients navigate major shifts in the creator economy field. Two areas where his business strategy translation proves particularly valuable:

Performance-Based Partnerships

One of the most significant areas in which Lindsey helps clients is the move toward performance-driven compensation models.

“TikTok has kicked things off regarding performance-based affiliate marketing on the platform,” Lindsey observes. “YouTube is doing more about that and investing in it.”

This shift from one-off sponsored content to performance-based models represents a fundamental business change many creators and even some brands aren’t prepared for. Lindsey helps clients adapt: “As a creator knowing that’s coming around, it’s like, ‘If I’m not doing affiliate marketing now, maybe I should do more of this.’”

Creators as a Customer Segment

Beyond changing compensation models, Lindsey identifies another vital market opportunity that many companies overlook: treating creators themselves as valuable customers.

“Financial services like Visa, Mastercard, and Ally Bank are leading this approach,” Lindsey explains, pointing to specialized banking products designed for creators’ irregular income patterns. “While others are debating whether to run TikTok campaigns, these companies are building entirely new product divisions for creator customers.”

For brands with existing products, Lindsey Gamble Media LLC develops strategic frameworks to identify which offerings align with creator workflows, then creates positioning and go-to-market strategies to reach this audience effectively. 

This approach, Lindsey notes, transforms creators from mere promotional channels into a valuable customer base with specialized needs and substantial purchasing power.

A Maturing Market

As the creator economy matures, Lindsey Gamble Media LLC’s focus is set on the increasing professionalization of the space. “Content’s going to be the thing that everyone has to do to stand out,” Lindsey predicts. “It’s not only just having the skills, but I think everyday people have to create content.”

This perspective shapes his company’s methodology. Rather than developing creator-specific frameworks from scratch, the consultancy adapts proven business principles to creator contexts, providing clients with familiar structures enhanced by creator-specific insights.

“I think the word ‘creator’ is going to disappear where it’s just like, this is today’s entrepreneur, a small business,” Lindsey shares. His three-pillar approach reflects this insight, treating each service area as a complementary business function rather than isolated offerings.

“We’ll see every company have some type of division or some type of initiative around creators,” Lindsey predicts.