POP.STORE, a creator monetization platform and subsidiary of CommentSold Group, will serve as the official title sponsor for VidCon Anaheim 2026, where it will unveil ECHO-ME, an agentic AI commerce platform built for creators. The announcement positions creator infrastructure as a central theme for this year’s show, which marks VidCon’s 15th annual flagship event.

What ECHO-ME Does

ECHO-ME operates through four purpose-built agents: 

• The Social Engagement Agent responds to comments and direct messages in the creator’s voice, which POP.STORE says can grow engagement up to 8x. 
• The Content Creator Agent produces illustrated PDFs in under 10 minutes and generates HD and 4K reels and photoshoots featuring the creator. 
• The Deal Monitoring Agent scans incoming DMs for brand partnership opportunities. 
• The DM Auto-Selling Agent manages comment-to-DM flows and closes sales automatically.

The platform is designed to run workflows autonomously rather than wait for user instructions, a distinction POP.STORE draws between agentic AI and task-based AI tools.

VidCon Keynote and Expo Presence

POP.STORE will host the Opening Day Keynote, moderated by Creator Economy commentator Jon Youshaei. Youshaei will interview POP.STORE CEO Gautam Goswami in a session that will include a live demo of ECHO-ME. The keynote is open to both Creator and Pro Pass badge holders.

The company will also occupy a 50×50 booth on the VidCon Expo Hall floor, designed as a “Galactic Mission Control” environment where attendees can interact with all four ECHO-ME agents.

Industry Context

The Creator Economy is projected to reach $480 billion by 2027, according to Goldman Sachs estimates. POP.STORE states that the majority of the 200 million content creators worldwide operate without teams, tools, or dedicated infrastructure.

“At VidCon, you see firsthand how creators are building real businesses, often largely on their own, with more passion than any other industry on earth,” said Goswami. “The integration of AI is one of the most exciting shifts I’ve witnessed in twenty years of technology. With an agentic AI team like ECHO-ME, a creator with 5,000 followers can now operate like one with a full team behind them. That’s why we built it, inspired by everything we learned at VidCon 2025. And we are back to bring it to the creator community because we know creators need this.”

“We’re excited to welcome back POP.STORE to VidCon in such a significant way,” said Sarah Tortoreti, VP of VidCon. “As the creator economy matures, creators are increasingly building sophisticated businesses around their brands and looking for the infrastructure, partnerships, and tools to grow sustainably. This year’s event reflects that evolution – bringing together the platforms, services, and innovators helping creators scale their operations, deepen audience engagement, and define the future of the creator economy.”

VidCon Anaheim 2026 features four ticket tiers: VidCon, VidCon+, Creator, and Pro.

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