Tech

Nexxen, ADvolution Bring Influencer-Based Voter Targeting to Political Campaigns

Published on May 5, 2026

Programmatic advertising platform Nexxen and fandom intelligence provider ADvolution have formed an exclusive partnership to make influencer-aligned audience segments available within Nexxen’s demand-side platform, giving political advertisers a new tool to reach voters through programmatic channels.

The collaboration integrates ADvolution’s audience segments into Nexxen DSP, allowing political campaigns to activate culturally informed, interest-driven targeting alongside traditional voter data and contextual signals. According to Pew Research Center data, one in five Americans regularly gets news from social media influencers, rising to 37% among adults ages 18 to 29.

“Traditional voter data helps define audiences, fandom signals tell you what moves them,” said Kara Puccinelli, Chief Customer Officer at Nexxen, in a press release. “Our partnership with ADvolution provides political advertisers a way to reach communities that form around influential personalities, so campaigns can show up in high-attention environments and deliver messaging that reflects the cultural context surrounding those moments.”

Platform Capabilities

Campaigns using the Nexxen Data Platform can access ADvolution’s segments through Nexxen Discovery, the company’s proprietary audience discovery tool. Nexxen says the tool supports goals including voter persuasion, mobilization, fundraising, and issue advocacy.

Advertisers can activate segments across Connected TV, mobile, and in-app environments, with measurement capabilities designed to help campaigns optimize performance throughout a campaign cycle.

“For too long, high-value audiences have remained invisible to traditional targeting,” said Alex Chatfield, Co-founder and President of ADvolution. “By integrating our fandom signals into the Nexxen DSP, we are finally giving advertisers the tools to target those ‘hard-to-reach’ communities where true influence and conversation reside.”

Company Background

ADvolution, co-founded by Chatfield and CEO Marc Mordoh, describes itself as a cultural intelligence and technology company focused on talent-driven advertising. The New York-based company publicly unveiled its platform at CES in January 2025.

Nexxen, headquartered in Israel and traded on Nasdaq, reported record full-year 2025 programmatic revenue of $340.6 million and projects programmatic revenue growth of approximately 10% for 2026.