YouTube advertising technology company Pixability has launched Pixability360, a platform that brings together YouTube advertising, organic channel management, and creator partnerships into a single interface for brands and agencies.

The launch comes as Pixability’s own research points to a widespread disconnect in how brands manage YouTube. The company’s 2026 U.S. Media Agency Study, which surveyed 171 U.S.-based media agency professionals, found that while 90% of agencies believe advertising and organic strategies should align, only 35% are currently doing so. The gap is similarly wide on the creator side: 85% of agencies see value in aligning advertising with creator strategies, but just 28% have implemented that alignment.

The same study found that among teams managing YouTube advertising, 53% reported no involvement in other YouTube marketing areas, including creator sponsorships, channel management, or insights partnerships.

Platform Capabilities

Pixability360 consolidates paid, organic, and creator data into a unified dashboard. In conjunction with the launch, Pixability expanded its partnership with YouTube by integrating YouTube’s API into the platform, embedding creator and content insights to help brands identify creators for advertising programs based on audience data, according to the company announcement.

The integration adds to Pixability’s proprietary contextual dataset on YouTube creators, which includes past ad performance, audience reach, brand partnership information, and suitability and contextual signals. Pixability says the combined data gives brands a more precise way to select and monitor creators compared with firms that lack access to suitability and performance signals.

“Many marketers are still managing YouTube in silos – paid, organic, and creator strategies are rarely executed together,” said David George, CEO of Pixability. “Pixability360 aims to change that, bringing all three into a single, unified view so brands can align efforts, understand what’s working, what’s not, and how to maximize holistic audience engagement and outcomes.”

Jackie Swansburg Paulino, Pixability’s Chief Product Officer, described how the platform applies those signals during creator discovery: “We only surface creators to brands that meet their specific suitability standards. We analyze all videos on a creator’s channel so we can tell brands when certain creators do not meet their brand suitability standards, or even have talked negatively about their brand in the past.” 

Early Performance Data

Pixability cited results from two unnamed brand clients using its platform. One achieved a 12x increase in ad engagement by aligning paid and organic efforts, while another saw a 61x lift in organic engagement through the same approach, according to the company.

Image: Pixability360 Creator Page

All Pixability-run ad campaigns will now be powered by Pixability360. The platform’s unified insights across advertising, organic, and creator strategies are currently available to select brands.

A Broader Shift Underway

The Pixability360 launch arrives as YouTube moves in a parallel direction. At the 2026 NewFronts in March, the platform announced YouTube Creator Partnerships, a rebranded and expanded version of its BrandConnect product, now integrated directly into Google Ads and Display & Video 360. 

The tool uses Gemini to help advertisers search a pool of more than 3 million YouTube Partner Program creators and includes measurement capabilities spanning both organic and paid content. 

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