LinkedIn has introduced a “Create on LinkedIn” hub designed to help professionals develop better content, understand performance analytics, and optimize different post formats. The resource is organized into three main sections—Create, Optimize, and Grow—along with specific Creator Tools for each content type.

The Create section outlines best practices for effective posts and recommends 2-5 weekly publications to build an audience consistently. LinkedIn suggests focusing on career advice, industry knowledge, workplace stories, trend analysis, and professional challenges as high-performing content topics.

Research Shows Platform Growth and Video Surge

Recent research indicates that LinkedIn’s platform health is strong. Metricool’s “2025 LinkedIn Study” analyzed 577,180 posts from 47,735 LinkedIn pages and showed that most key metrics improved year-over-year. Clicks increased by 31.07%, total interactions rose by 24.13%, and engagement grew by 18.21%.

Video content has emerged as a particular strength, increasing 53% in the past year with impressions up 73.39%. LinkedIn now provides creators with three key video metrics: views, total watch time, and average watch time, with early data suggesting competitive watch duration rates compared to other platforms.

The research reveals carousels generate the highest engagement (45.85%) and most interactions (791.12 on average), while polls achieve 206.33% above average reach despite being used in only 0.00034% of publications.

Contrary to conventional wisdom, posts containing external links receive 4.9% more impressions and 13.57% more interactions than those without links, according to Metricool’s findings.

Creator Economy Increasingly Focuses on LinkedIn

Content creators are shifting attention to LinkedIn, with 60% planning to expand their platform presence in 2025, according to Billion Dollar Boy research. Creators cite competitive engagement rates, access to new audiences, and additional revenue opportunities as key motivators.

The new LinkedIn hub provides format-specific guidance, noting that “85% of videos watched on LinkedIn are viewed on mute” and recommending subtitles for video content. The platform emphasizes authenticity, stating, “People want to learn from those they feel a connection to, so it’s best to be yourself.”