Platform

LinkedIn Now Lets Marketers Lock In Colors, Fonts, and Voice for AI Ad Generation

LinkedIn has begun rolling out a brand kit feature within Campaign Manager that allows marketers to...

Platform

LinkedIn Launches BrandWorks to Provide Creative Strategy, Campaign Support for B2B Advertisers

LinkedIn has launched BrandWorks, a dedicated team of marketing experts that delivers hands-on creative strategy, content...

Platform

LinkedIn Plans Suite of Creator Monetization Tools in Fiscal 2027, Documents Show

LinkedIn is developing a suite of new monetization tools for creators, including a brand deals marketplace,...

Platform

LinkedIn Introduces Creator Marketplace to Connect Brands With B2B Creators

LinkedIn has launched Creator Marketplace, a new tool within Campaign Manager that enables brands to discover...

Commentary

LinkedIn Launches Audience Reach Metric to Help Creators Track Content Discovery

LinkedIn has begun rolling out a new analytics metric that shows creators what percentage of their...

Tech

Later Launches Creator-Focused Answer Engine Optimization Tool

Later has launched creator AEO, an Answer Engine Optimization offering built for Influencer Marketing that helps...

Platform

LinkedIn Bets on Creator Events as Path to Compete With YouTube, Patreon

LinkedIn is moving into creator-led events as part of a broader effort to compete with YouTube,...

Agency

SocialChain Taps Havas Play UK Veteran Sophie Berman to Lead Influencer Division

Social media marketing agency SocialChain has appointed Sophie Berman as Head of Influencer, placing her in...

Agency

Creator Authority Joins LinkedIn Marketing Partner Program to Expand B2B Influencer Campaigns

Creator Authority, a B2B-focused Influencer Marketing agency, has joined the LinkedIn Marketing Partner Program, gaining access...

Agency

YMU Group Promotes Five Senior Leaders Across Entertainment Division

YMU Group, the UK talent agency representing Simon Cowell, Steve Aoki, and Paris Hilton, has promoted...

Commentary

LinkedIn Engagement Shifts Toward Clicks as Visible Metrics Decline, Study Finds

Likes, comments, and shares on LinkedIn fell across the board in 2026, but a new study...

Commentary

U.S. Creator Marketing Spending to Surpass $21B as Brands Move Beyond Social

U.S. social media creator revenue will reach $21.10 billion in 2026, more than doubling since 2022,...

Commentary

Owl & Co. to Host Vertical Media Summit in Los Angeles This June

Media consulting firm Owl & Co. will host the Vertical Media Summit on June 3, 2026,...

Platform

LinkedIn to Require Advance Scheduling for All Live Streams Starting June

LinkedIn has announced that it will require all live events to be scheduled in advance beginning...

Platform

LinkedIn Deploys LLM-Based Feed Ranking System to Surface Content Beyond Members’ Networks

LinkedIn has rolled out a new Feed ranking system powered by large language models (LLMs) and...

Platform

LinkedIn Expands Creator, Video Ad Tools as B2B Marketers Demand Greater Scale

LinkedIn is introducing a set of new advertising and creator-partnership products, targeting B2B marketers seeking broader...

Commentary

Employee-Generated Content in 2026: From Amplification to Infrastructure

Employee-generated content (EGC) has crossed a threshold. What began as a supplementary tactic, with employees occasionally...

Strategy

Shake Content’s Dani Markovits: Founders Who Ignore LinkedIn Are Ceding Their Best Acquisition Channel

B2B marketing has a trust problem. Paid acquisition costs are rising, AI is flooding every channel...

Commentary

LinkedIn Ads Deliver Highest Return Among Major Ad Networks, Research Finds

LinkedIn generated a 121% return on ad spend among business-to-business (B2B) marketers in 2025, outperforming Google...

Platform

LinkedIn Bets On Games To Build Professional Connections, Daily Habits

When LinkedIn introduced in-platform games in May 2024, the move appeared, at first glance, out of...

Platform

TikTok, LinkedIn Face DSA Investigation Over Content Reporting Mechanisms

Ireland’s Coimisiún na Meán opened a Digital Services Act (DSA) investigation into TikTok and LinkedIn over...

Influencer

Ex-LinkedIn Account Manager Rachel Tokar Turns Comedy Skits Into Full-Time Creator Career

Rachel Tokar crafts mini comedy scenes where finance bros meet their dream dates and manic pixie...

Technology

Social Media Management Platform Metricool Adds LinkedIn Profile Analytics

LinkedIn’s decision to open its Member Post Analytics API for profiles in July created an immediate...

Technology

Innovid And LinkedIn Team Up For Smart TV Advertising

Innovid has expanded its integration with LinkedIn to support Connected TV (CTV) ads, allowing marketers to...

Commentary

Top 5 Factors Driving B2B Video Engagement On LinkedIn

LinkedIn Creative Labs’ analysis of over 13,000 video ads and 550,000 video frames has identified the...