LinkedIn is developing a suite of new monetization tools for creators, including a brand deals marketplace, a subscription product, and a potential creator fund, according to internal strategy documents reviewed by Business Insider.

The planned brand deals marketplace would connect creators with brands for sponsored posts. LinkedIn is also building a system that allows users to make one-time purchases for creator “experiences,” such as paid advice sessions. A separate subscription feature would let creators charge for access to newsletters, podcasts, and paywalled communities.

The company is also considering launching a creator fund to reward strong performers, the documents show. LinkedIn previously established a $25 million fund as part of a six-week accelerator program.

LinkedIn plans to roll out the features heading into fiscal year 2027, which begins in July 2026 and ends in June 2027.

Existing Tools and Planned Expansion

LinkedIn currently offers monetization tools to a subset of creators. Its BrandLink program shares advertising revenue with more than 100 creators and publishers. The company is also testing a Thought Leader Ads initiative that lets brands pay creators to amplify their posts, and pays educational creators who post training materials on LinkedIn Learning.

On the events side, LinkedIn generated $18.9 million between the second half of fiscal year 2025 and the first half of fiscal 2026, Business Insider previously reported. The company plans to launch approximately 50 exclusive events with top creators at the start of fiscal 2027, with a goal of expanding the program to more than 1,000 creators.

“LinkedIn is investing heavily in creators and creator marketing, and I think it is very early stages,” said Gigi Robinson, a creator with approximately 35,000 LinkedIn followers who participates in the company’s partner program. “I think it’s going to take some time for creators of all kinds to start seeing money come from the platform.”

LinkedIn’s monetization offerings remain smaller than those of competitors such as YouTube, which reported as of September paying more than $100 billion to creators and publishers over the prior four years, according to Business Insider.

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