LinkedIn has launched Creator Marketplace, a new tool within Campaign Manager that enables brands to discover and partner with creators on the platform. The feature is currently in alpha and available to select brands and creators in North America for English-language content.

The marketplace centralizes creator discovery, audience insights, and partnership tools in a single location. Brands can search for creators by topic and content expertise, review audience and performance data, and access contact information to reach out directly about collaborations. 

The platform also allows brands to identify organic and sponsored creator content mentioning their brand, then amplify it using LinkedIn’s Thought Leader Ads format.

Creator Opt-In and Eligibility

Access to the marketplace is invite-only. LinkedIn evaluates eligibility based on factors including content quality, platform presence, topic expertise, and alignment with advertiser demand. Eligible creators can opt in through a new Monetization tab appearing on profiles in the coming weeks. Once opted in, creators’ profiles and preferred contact information become visible to brands within Campaign Manager.

Creators retain control over partnership conversations, including the ability to set a preferred contact email, add management contacts, and approve how their sponsored content is used. Financial terms are negotiated directly between brands and creators outside the platform.

Research Backing the Launch

LinkedIn cited data from its “2026 Global B2B Marketing Outlook,” which found that 82% of B2B marketers say creators increase credibility with decision-makers, and 56% of B2B buyers rely on creator input during the final stage of the buying process. Finding credible, relevant creators ranked as the top hurdle for brands running or planning creator campaigns.

“For two decades, the Creator Economy was treated as entertainment. LinkedIn is proving it’s also how business gets done,” said Brendan Gahan, CEO and co-founder of Creator Authority. “Creator Marketplace gives brands a direct way to discover and partner with the creators they trust most.”

Broader Creator Monetization Ecosystem

Creator Marketplace builds on LinkedIn’s existing creator monetization infrastructure, which includes BrandLink, a pre-roll ad revenue-sharing program; Top Voices 360, an integrated brand partnership offering; Advice Sessions, a paid 1:1 consultation feature; and LinkedIn Learning, through which creators can earn course revenue.

LinkedIn said access to Creator Marketplace will expand over time, with the Monetization tab for eligible creators rolling out this month.

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