LinkedIn is moving into creator-led events as part of a broader effort to compete with YouTube, Patreon, and Spotify for creator talent and audience attention. The professional networking platform is planning to host up to 4,000 such events annually, according to company documents seen by Business Insider.

LinkedIn has begun testing paid events with creators. Early pilot sessions this week featured creators including Cassie Kozyrkov, Codie Sanchez, Chris Do, and Lorraine Lee.

“We’re seeing strong demand for tools that help creators build sustainable businesses and for members to have direct access to trusted experts,” a LinkedIn spokesperson told Business Insider.

Phased Rollout

LinkedIn plans to organize gated events featuring 50 creators in the second half of 2026, with paid events following in late 2026 and early 2027, involving up to 1,000 creators. The platform’s Premium Events generated $18.9 million between the second half of fiscal year 2025 and the first half of 2026, according to one of the documents.

Initially, users would make a one-time purchase to access events. LinkedIn plans to introduce subscriptions over time, granting access to a creator’s events alongside other content such as newsletters and podcasts.

Market Opportunity

The company views paid virtual events led by creators as a $5 billion industry in 2025, with potential growth to $25 billion by 2030, according to the documents. LinkedIn identifies Patreon, YouTube, and Spotify as competitors for its creator-led event offering.

The events push comes alongside workforce reductions announced on May 13. In a memo, the company said it wants to move toward content featuring instructors that allows them to “license and monetize their teachings directly on LinkedIn.”

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