TikTok Shop Philippines hosted its 2026 Creator Awards, recognizing standout creators, brand partners, and agencies as the platform reported that its active creator base doubled year-on-year. 

The event drew more than 180 attendees across the creator and partner ecosystem and featured award presentations, live ranking-based recognitions, networking sessions, and brand activations.

“The TikTok Shop Creator Awards highlights how creator-led commerce has evolved beyond content creation into sustained business-building,” said Franco Aligaen, Marketing Lead of TikTok Shop Philippines, in an announcement. “Creators are at the heart of discovery e-commerce, not only redefining how users experience and engage with brands, but building communities around various interests.”

Award Recipients

TikTok Shop Philippines brand ambassador Andrea Brillantes received the “Gen Z CEO Celebrity of the Year” award in recognition of her presence on the platform through her beauty brand Lucky Beauty, with the platform citing her use of livestream selling to grow and engage her community.

Other honorees included: 

• Miss Dioza (@allaboutdioza) was named “Super Star Creator of the Year” for her role in building the TikTok Shop creator community and her mentorship of emerging creators. 
• Lierge Perey (@pereylierge), “New Star Creator of the Year.” 
• Dani Barretto (@danibarrettop), “Celebrity Creator of the Year.” 
• Reinalie Morales (@rerefinds_ph), “Live Record-Breaker Award” for high-performing livestreams in the fashion category.
• Nina Ellaine (@ninaellaine), “Mega Campaign Champion.”
• MCN Agency M-Commerce Corporation received the “MCN Agency of the Year” recognition for its contribution to scaling live commerce operations.

Platform Programs and Regional Expansion

TikTok Shop highlighted two programs supporting creator development. The “Joint Business Planning” program aims to build structured collaboration with top-performing creators through shared planning and long-term business alignment. The “OnTrend” program combines high-search products, creator-led content, and brand partnerships to drive product discovery.

The platform also announced plans to expand creator development initiatives beyond Metro Manila, beginning with a workshop and onboarding session in Cebu, with additional engagements planned across Visayas and Mindanao.

The awards come as TikTok’s share of influencer campaigns in the Philippines stands at 64.3%, compared with Instagram’s 24.6%, according to AnyMind Group research. Separately, Cube x Impact found that 83% of Southeast Asian consumers reported making purchases through affiliate links.

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