Platform

Elon Musk Says He Is Not Bidding For TikTok

Elon Musk, CEO of Tesla and SpaceX, confirms he has not submitted a bid for TikTok...

Commentary

Research Shows Trump ‘Most Mentioned’, X Most Dominant in U.S. Elections Coverage

News influencers posted about Donald Trump twice as frequently as Kamala Harris during the 2024 presidential...

Commentary

Survey Reveals Homegrown App That Dominates YouTube and Instagram in Korea

KakaoTalk dominates South Korea’s social media market with a 98.9% adoption rate among adults, surpassing both...

Platform

Trump Wants TikTok Deal But China Has Other Plans, Sources Say

Chinese officials are prepared to let TikTok’s U.S. operations shut down rather than approve a forced...

Platform

German Groups Sue Elon Musk’s X Over Hidden Election Data That Could Track Disinformation

Two German activist organizations have filed a lawsuit against X in a Berlin court, claiming the...

Commentary

Report Sees Brands Refining Strategies To Focus On Community Connections In 2025

Social media will continue to influence how consumers interact with brands in 2025, according to the...

Platform

TikTok Connects Creators With Global Leaders In First ‘Experience Space’ At Davos

In a first for the World Economic Forum (WEF) in Davos, TikTok established a dedicated “Experience...

Commentary

Influencer Collab Costs In Decline, But UGC Offers Bright Spot In 2025, Report Finds

A new report from influencer marketplace Collabstr, tracking data from 40,000 advertisers and 100,000 creators, reveals...

Commentary

Southeast Asian Influencer Market Set For Double-Digit Growth Through 2027

The Southeast Asian influencer marketing segment is growing at a 10.83% compound annual growth rate as...

Commentary

AiMCO To Host Inaugural Beauty Marketing Events With Leading Creators, Brands

The Australian Influencer Marketing Council (AiMCO) will host its first beauty influencer marketing events in February...

Platform

Double The Price, Zero Ads: Snapchat Quietly Rolls Out Platinum Subscription

Snapchat has officially expanded its premium ad-free subscription, now rebranded as Snapchat Platinum. Originally launched in...

Commentary

Google Falls As Instagram And TikTok Now Lead Buying Journey For Gen Z

New research from creator management platform GRIN highlights a shift in how consumers discover products, with...

Influencer

‘Raw and Unfiltered’: The Paul Brothers Announce First-Ever Reality Show On HBO 

Jake and Logan Paul, the influencer brothers known for their social media presence and boxing careers,...

Influencer

MrBeast Reveals Reason ‘Hot Ones’ Purchase Didn’t Materialize

YouTuber Jimmy “MrBeast” Donaldson said he would have pursued acquiring the “Hot Ones” show if approached,...

Technology

PodcastOne Moves To Amazon’s Hosting Service To Unlock Monetization, Advertising Opportunities

PodcastOne has announced the migration of its podcast network to Amazon‘s ART19 hosting service, seeking to...

Platform

TikTok Launches Content Series To Spotlight Platform-Driven Artist Success Stories

TikTok announced “Behind the Breakthrough,” a documentary-style content series examining the trajectory of artists who gained...

Brand

Over 7,400 Influencers Apply For White House Accreditation

More than 7,400 content creators submitted applications for White House press credentials within 24 hours of...

Commentary

Live Streaming Industry Shows 12% Growth in 2024, Nearing Pandemic Peak

Live streaming viewership reached 32.5 billion hours watched in 2024, approaching the industry’s 2021 pandemic-era record...

Influencer

TikTok Creator ‘Big Manny’ Gets Real-Life Prince As Lab Assistant

TikTok science content creator Emanuel “Big Manny” Wallace, who commands an audience of two million followers,...

Agency

BitStar Launches AI-Powered Influencer Marketing Solutions To Indonesia As Part Of Global Expansion

BitStar Co., Ltd., a Tokyo-based influencer marketing platform, is expanding its operations to Indonesia, marking its...

Commentary

Influencer Marketing Campaigns Favor Long-Term Partnerships Over One-Time Engagements

Global influencer marketing agency Famesters has released its annual industry report that highlights the changing nature...

Influencer

Jake, Logan Paul Tease Mystery Project With HBO Max

Social media stars Jake and Logan Paul have announced a March 27 collaboration with HBO Max,...

Strategy

White House Shake-up Gives Content Creators Front Row Seat

The White House is implementing structural changes to its press briefing operations, creating a dedicated first-row...

Platform

Trump Says Microsoft Makes Second Attempt To Buy TikTok U.S.

Microsoft Corporation has entered discussions to acquire TikTok U.S., according to President Donald Trump, marking the...

Technology

#paid Unveils New Snapchat Integration To Enhance Creator-Brand Connections

Creator marketing platform #paid has announced an expanded partnership with Snap Inc., introducing a new integration...