Brand

PGA TOUR Golf Creator Series Expands After Massive YouTube Success

The PGA TOUR and Pro Shop Studios announced an expansion of their creator-driven content strategy for...

Strategy

Harvard Launches Platform To Connect Student-Athletes With Businesses For ‘Better Opportunities’

Harvard Athletics has introduced a digital platform dubbed One Crimson NIL Exchange to connect student-athletes with...

Platform

Meta Ditches Fact-Checking, To Counter Misinformation With X-Like Community Notes 

Meta CEO Mark Zuckerberg announced major changes to content moderation policies across Facebook, Instagram, and Threads,...

Platform

Ipsos And TikTok Survey Reveals Platform Of Choice For US Shoppers 

New research from TikTok and Ipsos reveals that TikTok is emerging as a major platform for...

Platform

Meta ‘Mistakenly’ Restricts LGBTQ Content From Teen Users – Report

Meta restricted access to LGBTQ-related hashtags and search terms on InXstagram for several months under its...

Technology

PayPal Sued Over Browser Extension Allegedly Diverting Creator’s Commission

Devin Stone, an attorney and creator behind the LegalEagle YouTube channel, has filed a lawsuit against...

Platform

U.S. Justice Department Asks Supreme Court To Reject Trump’s Bid To Delay TikTok Ban

The U.S. Department of Justice (DOJ) urged the Supreme Court on January 3 to deny President-elect...

Commentary

Gen Z Consumers Save Hundreds Of Dollars With Lifestyle-Changing Trend Popularized By TikTok

A new TikTok movement called “underconsumption core” is influencing Gen Z spending habits. A survey released...

Platform

Fostering College Communities: How Connyct Creates Purpose-Built Social Networks

As major social platforms face increasing scrutiny over privacy and algorithmic content distribution, Matthew Berman’s new...

Brand

LEGO, Epic Games Tap Influencer Madison Beer For LEGO Fortnite Campaign

LEGO and Epic Games launched two major updates to LEGO Fortnite in December 2024, partnering with...

Brand

How The Military Recruitment Crisis Pushed The Pentagon To Fund MrBeast, TV Stars In A Bid To Woo Gen Z

The U.S. Department of Defense approved production support for shows featuring MrBeast, Kelly Clarkson, and Guy...

Influencer

How This Dubai Content Creator Turned Follower Trust Into A Sell-Out Fragrance Brand

Dubai-based content creator Mahmoud Sidani, known as Mr. Moudz to his nearly 1 million social media...

Brand

Saudi Arabia Taps International Influencers To Reshape Its Global Tourism Image

The Saudi Tourism Authority (STA) announced a new partnership aimed at expanding its global influencer marketing...

Influencer

MrBeast Claims ‘Beast Games’ Is Amazon Prime’s #1 Most-Watched Show In 50+ Countries

MrBeast reports that his new series “Beast Games” has reached the number one spot on Amazon...

Platform

Donald Trump Asks U.S. Supreme Court To Delay TikTok Ban

U.S. President-elect Donald Trump has asked the Supreme Court to delay a January 19 deadline that...

Commentary

New Creator Campuses Opening Early 2025 Could Be The Answer To Influencer Burnout, Report Shows

Two major agencies are launching physical spaces for creators in early 2025, signaling a potential shift...

Platform

200k+ YouTube Creators Targeted In Massive Brand Deal Scam

CloudSEK researchers have uncovered a large-scale phishing operation targeting YouTube creators through fake collaboration and promotional...

Influencer

Meet Haley Robinson, A Gen Z Creator Who’s Tapping Her Theater Background For Social Media Success

When a Disney-inspired fashion video went viral in 2020, it transformed 19-year-old Haley Robinson from an...

Platform

Albania Becomes First European Country To Completely Ban TikTok After Fatal School Stabbing 

Albania has announced a nationwide TikTok ban for at least one year, marking the first complete...

Brand

P&G Subsidiary Catches Rival’s Social Media Slip-Up, Forces Influencer Posts Removal

Beauty and personal care brand Kreyol Essence LLC has removed social media content from multiple platforms...

Platform

Instagram To Generate Over 50% Of Meta’s U.S. Ad Revenue In 2025, Forecast Shows

Instagram’s share of Meta’s U.S. advertising revenue will exceed 50% for the first time in 2025,...

Agency

AI Influencer Management: How PiXEL Creates New Opportunities In Creator Marketing

In 2024, as brands seek effective ways to reach audiences through emerging technologies, Lewis Davey created...

Commentary

Google Searches For ‘Creator Economy Jobs’ Surge 900% Y-o-Y Despite Market Slowdown

Interest in creator economy careers reaches record levels despite a significant decline in job openings during...

Platform

Snapchat Reveals New Teen Safety Features To Law Enforcement Officials At Annual Summit

Snap Inc. hosted its fourth annual U.S. Law Enforcement Summit on December 11, drawing more than...

Influencer

Logan Paul, Conor McGregor To Face Off In Massive Influencer Boxing Match In India, Backed By One Of Asia’s Richest Family?

Former UFC champion Conor McGregor announced he is in preliminary discussions with the Ambani family to...