The new BAPE KidSuper collaboration has officially launched at the Fall/Winter 2025 Paris Fashion Week, with Twitch Twitch streamer Kai Cenat and fellow content creator RayAsianBoy alongside KidSuper founder Colm Dillane headlining the campaign. 

Cenat topped Twitch’s viewership charts in 2024, securing four monthly top positions, according to StreamElements data. BAPE CEO Mahmoud El Salahy emphasized the strategic selection of Cenat, stating, “Kai represents the next wave—someone challenging norms authentically. He embodies our rebellious spirit.”

Creative Reimagining of Iconic Designs

The collection reinterprets BAPE’s established motifs through the artistic lens of KidSuper. Novelties include the SUPER CAMO pattern, which transforms BAPE’s signature ABC Camo with psychedelic face motifs characteristic of KidSuper’s aesthetic. The Shark Hoodie received an update with an inverted, grinning mouth replacing the traditional design.

For Dillane, the collaboration represents a career milestone. “I used to sell T-shirts to the BAPE line in high school—I even made bootleg BAPE shirts in my friend’s basement,” he said in a statement. “Fast forward 15 years, and now it’s a full-circle dream to collaborate with them.”

Beyond Traditional Collaboration

This partnership marks the launch of BAPE Collective, a new platform for creative collaborations. “We’re calling it co-creation because it’s more than two logos on a garment. It’s a journey – learning, making mistakes, and creating something new while respecting heritage,” explained El Salahy.

The complete collection features reimagined BAPE STA footwear with Sashiko design elements, as well as outerwear, tops, pants, and accessories. The packaging received the artistic treatment, with sneaker boxes transforming into collectible graphic novels. Additional collaborators include Brooklyn jewelry brand Fluorescent Treasures & Co., which created custom pendants for the campaign.