Brand

Amaze Partners With Ghost Gaming As Official Merchandise Provider For Gaming Creators

Amaze Holdings, Inc. announced its subsidiary, Amaze Software, Inc., has entered a strategic partnership with Resurgens...

Influencer

YouTube Creator Luke Nichols Shuts Down ‘Outdoor Boys’ After 10 Years, 15 Million Subscribers

Luke Nichols, creator of the popular “Outdoor Boys” YouTube channel, announced he’s shutting down the channel...

Commentary

Mexico Seeks Compensation From MrBeast For Using Ancient Maya Sites In Chocolate Ad

Mexico is demanding compensation from YouTuber MrBeast‘s production company for allegedly using the country’s ancient archaeological...

Strategy

How Podscribe’s TransUnion Integration Brings Demographic Precision To Podcast Advertising

Podscribe, whose recent research revealed that 99% of podcast advertisers reach only one-quarter of potential listeners,...

Agency

Whalar Group Secures $400 Million Valuation With Investment From Marc Benioff, Shopify, ‘Fast And Furious’ Producer Neal Moritz

Global creator enterprise Whalar Group has raised capital at a $400 million valuation from investors including...

Brand

Hawaiian Tropic Partners With Alix Earle For ‘Tana Sutra’ Summer Campaign

Hawaiian Tropic has partnered with social media influencer Alix Earle for “Tana Sutra,” a creative campaign...

Agency

Later’s New CMO Eyes Influencer Marketing Transformation Through Metrics, Talent, And Myth-Busting

“I think influencer marketing is one of the fastest-growing and highest-performing channels today, but it’s still...

Technology

Billo Launches Creative Performance Engine To Match Brands With Creators Based On Verified Ad Metrics

Creator video ads platform Billo has unveiled its Creative Performance Engine, enabling brands to select content...

Influencer

MrBeast Partners With Riyadh Season To Launch Exclusive Content, Global Attractions In Saudi Arabia

MrBeast has formalized a partnership with Riyadh Season 2025 to develop exclusive content and physical attractions...

Agency

Captiv8 Partners With Perplexity To Embed Advanced AI Capabilities Into Influencer Marketing Platform

Captiv8, an influencer marketing platform for enterprise brands, announced a strategic partnership with Perplexity for Startups...

Technology

Disctopia Launches Creator Ad Platform With AdsWizz, Offers Revenue Share Deal With Independent Podcasters

Disctopia, a streaming platform focused on independent creators, has launched a new advertising platform developed with...

Agency

MindgruveMacarta Becomes First Agency To Offer End-To-End TikTok Shop Management In Brazil As Platform Expands To Latin America

MindgruveMacarta has expanded its partnership with Outlandish to become the first agency offering end-to-end TikTok Shop...

Brand

Expedia Launches ‘Trip Matching’ Feature That Turns Instagram Reels Into Travel Itineraries

Expedia has introduced “Trip Matching,” a feature that allows travelers to build itineraries based on Instagram...

Influencer

Luxembourg Influencers Struggle As Local Businesses Resist Paying For Content

Content creators in Luxembourg are reporting challenges in monetizing their work as domestic businesses remain reluctant...

Platform

YouTube Unveils Creator Partnership Tools To Boost Brand Collaborations

YouTube has unveiled new tools designed to strengthen connections between brands and creators during the recent...

Commentary

UK Influencer Ad Disclosure Compliance Still Lags Despite Modest Gains

Fewer than three in five influencer advertisements on Instagram and TikTok in the UK are adequately...

Platform

Meta Unveils New Ad Formats Across Instagram Reels, Facebook, Threads in Major Expansion for Advertisers

Meta announced a suite of new advertising solutions across its platforms during the IAB NewFronts 2025...

Brand

Swedish PodX Group To Acquire Majority Stake In Lemonada Media, Marking U.S. Market Entry

PodX Group, a Stockholm-based international podcast company, plans to acquire a majority stake in Lemonada Media,...

Platform

Social Media, In-Store Promotions Drive Frozen Food Purchase Decisions, Per NFRA

Traditional in-store promotions remain the most effective driver of frozen food purchases while social media increasingly...

Technology

CreatorIQ Unveils Benchmarking Suite For Creator Marketing Performance

Creator marketing platform CreatorIQ has launched a new performance measurement system, positioning the tools as a...

Brand

From Superfans To Influencers: How Supercell Built A 300K Creator Army

Mobile game developer Supercell reports expanding its creator program from 1,200 to nearly 300,000 participants, according...

Commentary

Study Examines How Social Media Platforms Shape Influencer Marketing Success

A new study reveals that the technological features of social media platforms play a crucial role...

Influencer

College Athletes’ Social Media Gold Rush: Partnership Turns Student-Athletes Into Influencers

The University of North Carolina (UNC) partnered with Article 41, a firm founded by UNC alumna...

Commentary

‘The Joe Rogan Experience’ Maintains #1 Position In Edison Research’s Q1 2025 Podcast Rankings

Edison Research reports that “The Joe Rogan Experience” remains the top podcast in the United States...

Platform

Trump Says He’d Give TikTok Another Extension If June Deadline Passes Without Buyer

U.S. President Donald Trump states he would offer TikTok another extension should the social media platform...