MrBeast has formalized a partnership with Riyadh Season 2025 to develop exclusive content and physical attractions in Saudi Arabia. The agreement, announced by General Entertainment Authority Chairman Turki Alalshikh, positions the creator at the center of the kingdom’s expanding entertainment ecosystem, per Soul of Saudi.

The centerpiece of the collaboration is MrBeast Park, an interactive attraction translating Donaldson’s high-production challenge videos into physical experiences. Visitors will engage with environments designed to replicate the creator’s signature stunts and competitions.

Consumer Products Entry and Content Strategy

The partnership introduces Feastables, Donaldson’s consumer packaged goods brand, to the Saudi market beginning November 2025. This product launch represents the first Middle East distribution for the creator’s physical retail offerings and coincides with the broader Riyadh Season programming.

Donaldson’s expansion aligns with YouTube’s regional growth trajectory, with Saudi Arabia reporting a 40% year-over-year increase in seven-figure earning creators as of December 2024.

The agreement includes the production of original content specifically for Riyadh Season, distributed across both MrBeast’s channels and the event’s official platforms. This content strategy leverages Donaldson’s established formula of high-investment productions, which he recently described as requiring “investments in the millions.”

Creator Economy Implications

The partnership is a milestone in creator business models, moving beyond digital content and merchandise into location-based entertainment and international market development. 

As VidCon Programming Director Jacques Keyser noted on LinkedIn, “Creators like MrBeast are at a scale where they’re testing and building these new business models in real time, pioneering the future of creator-led entertainment businesses.”

This expansion occurs within Saudi Arabia’s broader tourism and entertainment development strategy under “Vision 2030,” which includes substantial investment in attracting global content creators and entertainment properties. The Saudi Tourism Authority recently established formal programs to engage international influencers in promoting the kingdom’s offerings across digital platforms.