Image credit: Pocket.watch

Pocket.watch, the kids and family creator media company, has added nine new creator partners to its portfolio. The move brings its network reach to 1.29 billion subscribers, with 10.6 billion monthly views and over 902 billion lifetime views, according to a recent company announcement.

The expansion includes creators such as ChuChu TV (175M subscribers), Super Simple Songs (60.7M subscribers), and Not Enough Nelsons (15.1M subscribers). Other additions include SuperHeroKids, Tyler & Snowi, The River, Wilder & Archer Show, Kylee Makes It, PrettyBored, and The Braxton, Ryder & Sawyer Show.

“Each of these creators brings something uniquely powerful to the kids and family space,” Chase Landau, SVP of Creator Partnerships at pocket.watch, said in a press release. “We build bespoke partnerships designed to maximize every revenue stream, expand brand potential, and unlock new opportunities across platforms, licensing, and distribution.”

Expansion Beyond YouTube

Pocket.watch transforms digital creators into global franchises by distributing content to premium streamers, co-developing original IP, and selling branded integrations. The company reports its creator content reaches 43 platforms across 81 countries, including Hulu, Peacock, Amazon Kids+, and The Roku Channel.

This strategy aligns with pocket.watch’s recent streaming growth. David B. Williams, SVP/GM Channels, noted in an earlier statement that Hulu nearly doubled its pocket.watch titles since 2023, while Peacock increased views fivefold over the same period.

Advertising and brand partnerships operate through Clock.Work, pocket.watch’s advertising division. The company maintains rights to monetize YouTube Kids and “Made For Kids” viewership, providing COPPA-compliant tools for creators to monetize across YouTube and other platforms.

“We leverage deep insights from YouTube’s robust analytics, combined with first-party data from our network of SVOD, FAST channels, and CTV apps,” Landau recently told Net Influencer. “This allows us to identify opportunities unique to each creator.”

Pocket.watch’s current network includes more than 50 creator brands that have generated over $100 million in payouts to partners. The company, founded in 2017 by CEO Chris Williams, specializes in transforming creator content into TV-ready series while maintaining regulatory compliance for young audiences.

The company reports its licensed consumer products have driven over $1 billion in retail sales, with mobile games reaching 50 million downloads.