Reddit has introduced video in comments, making the feature available to all users across its platform as of June 11.

The update allows users to record or upload video replies within the comment box, alongside the existing options of images, GIFs, and text. The feature is available in eligible communities, which Reddit defines as suitable-for-work (SFW) and public. A video icon will appear in the comment box on all platforms in communities where the feature is active.

“We are continually evolving Reddit to deliver a more immersive and authentic human experience,” Chief Product Officer Maria Angelidou-Smith said in an announcement. “The ability to reply with video gives users more creative ways to engage in communities they love.”

How the Feature Works

Videos do not autoplay and respect users’ existing audio settings. All video comments pass through Reddit’s safety systems before appearing publicly. Users can also post video replies to their own profiles.

Source: Reddit

Reddit conducted an alpha test of the feature ahead of the broader rollout. During that period, users tested video replies in select communities, including an AMA hosted by Mel C in r/popculturechat and a handwriting showcase thread in r/fountainpens.

Reddit describes the format as suited for use cases such as responding to cooking threads, demonstrating techniques, or participating in celebrity AMAs with video replies.

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