What is the Neoreach report?
NeoReach, an influencer marketing agency, publishes an annual advertiser revenue report that interviews multiple advertisers to gain deep insights into their business and content creation processes.
The report reveals which marketing strategy was successful in a given year and how much advertisers earned from their content alone.
In 2022, the company conducted surveys of 2,000 high-profile content creators to gather data for its research and published the famous “The Creator Earnings Report 2022”.
As a content creator and influencer, it’s very important for you to understand the report’s key facts and statistics so you can gain insights into the latest trends in your niche and strategize your content accordingly.
Below, we have analyzed the report’s findings so you can quickly get an overview and plan your content for the coming year.
The full report can be found on Neoreach’s official release page here.
Breaking Down The Creator Earnings Report 2022: Insights And Trends From Neoreach’s Latest Research
Key Findings from the Report
As mentioned, Neoreach surveyed over 2,000 creators and influencers to create “The Creator Earnings Report 2022.”
The data shows that only 48.72% of influencers create content full-time; others have jobs like software engineering and create content on the side.
Further information shows that 35% of these creators have been building an audience continuously for more than four years and earn more than $50,000 annually.
However, statistics also show that 12.06% of creators earn between $100,000 and $500,000, and only 1.40% of creators earn more than $1 million per year from their content.
Since engagement and traffic are important factors in increasing follower numbers and income, the survey also asked questions about increasing traffic.
Over 74% of participants asserted that they observed an increase in engagement when they started using links in their bio.
A quick comparison between male and female influencers also shows that the average salary for male content creators is slightly higher than for female creators.
One of the most important elements in social media marketing is to identify the most powerful platform and leverage its potential.
According to the survey, Instagram and TikTok are the top performers when it comes to engagement.
Influencers use these platforms to interact with their audiences and share new content consistently.
Over 57% of creators and influencers said they receive more engagement on these two platforms than on any other.
This makes Instagram and TikTok great platforms to build community and formulate your brand identity.
However, when it comes to making money, more than 40% of influencers confirmed that YouTube is more likely to be one of the best platforms for monetization than Instagram and TikTok.
In addition, about 51% of influencers consider YouTube as their most important social media platform to connect with their audience and build their tribe.
These statistics show that TikTok, Instagram, and YouTube are among the most lucrative social media platforms you can monetize and leverage now for your unique brand identity.
When it comes to popular types of content that go viral, video content beats everything else hands down.
In 2022 online videos recorded a reach of 93 percent among users worldwide.
Videos have become one of the most important forms of content on social media platforms like TikTok and Instagram.
Moreover, users worldwide have spent more than 23.1 hours watching videos on YouTube and TikTok.
This highlights the potential of video content and its momentum.
If you are looking for a new form of content to share on your social media platforms, video content has the greatest potential to spread and be viewed by users worldwide.
Video earnings are followed by sponsored posts.
By marketing and sponsoring posts on influencer accounts, they earn tons of money, sometimes even more than with their own content.
The report’s findings explain that 53.20% of creators who took part in the survey earned more than 20k through sponsored posts.
Insights on the Influencer Tiers Earnings
The report categorizes influencers into different levels. These include:
- Micro/Nano: these are Influencers and Creators who earn 100k+ per year from their content.
- Mid-Tier: these Creators easily earn 500k+ per year from their content creation.
- Macro: these are the Influencers who earn the most and take in more than 1 million per year through their social media platforms.
- Supernova: This category refers to those creators who earn more than 10 million every year from their content.
The majority of creatives and influencers who participated in the survey fall into the Micro/Nano category.
Only 2.49% of creatives are in the medium category and even fewer, only 2.29%, are in the macro category.
Although Supernova is a category, none of the Creators surveyed fall into it.
From these tiers, we can deduce that influencers and creators who earn more than 100k every year through their social media must have more than 5,000 followers on their chosen platforms.
Regarding annual income, the report clarifies that your annual income as a creator rises as per your experience.
Creators who have been creating and posting content regularly for four years earn more than those who have been creating content for one to two years.
11.9% of creators and influencers fall under the micro/nano and mid-tier category and have been posting content consistently for 4 years.
More than 2.40% of influencers and creators fall within the macro-tier radius, claiming to make more than 1M every year through their content and social media platforms.
A closer look at this comparison can give us insight into the level of commitment and reach that each level receives.
Of course, Creators who earn 1 million per year have the greatest reach and more engagement, mainly because they have more followers interacting with their content than Creators who earn only 100,000 to 500,000 per year.
They also tend to be a more attractive choice for sponsored posts because they have a wider reach and a broader following.
The difference, however, is that micro and mid-level content creators create more sponsored posts than macro-level influencers.
The report testifies that 28% of mid-tier creators create more than 50 sponsored posts annually, whereas 66% of macro-tier influencers only make 10 to 20 sponsored posts.
It is essential to understand that micro and mid-tier influencers charge less for sponsored posts than macro-tier influencers because of the difference between their followers and their reach.
On the contrary, macro-tier influencers charge more for each sponsored post and earn more with them, even if they only agree to make 20 to 30 sponsored posts annually.
Moreover, macro-level influencers can spread their wings for more monetization opportunities than mid-level creatives.
This is because macro-tier influencers have already succeeded in building a large following on one platform, which they then attract to another platform where they also build a large following while monetizing that platform.
Micro-level influencers stick to one or two platforms because they are not yet fully successful.
Therefore, they do not prefer to move to another platform and monetize it simultaneously, as this may require more effort and resources.
In addition, the report shows that 20% of influencers who earn 100,000 euros a year are more likely to be part-time creators than those who earn 1 million euros a year and are therefore full-time creators.
This gives macro-tier creators an edge over mid-tier creators since they can completely focus on their content and monetize their social media platforms.
Social media is a booming industry with massive potential for creators to earn a lot.
“The global Influencer Marketing Platform Market size crossed $6.0 billion in 2020 and is anticipated to expand at a CAGR of 32.0% to reach $24.1 billion by the end of 2025.” (source)
Additionally, it provides an excellent opportunity for brands and businesses to showcase their products worldwide.
Neoreach’s latest report offers analysis and insights worth studying to grow in the influencer industry.
Although most influencers prefer content creation as a part-time job and rely on a steady job as their main source of income, influencing can also be considered a full-time working option.
Some creators who create content full-time are reportedly earning $10M annually!
If you want to get into content creation, consider platforms like Instagram to build your tribe, and platforms like Facebook and TikTok to monetize your content.
The report can be summed up in the fact that if you plan to create content full-time and make a living from social media, it’s better to start now than later.