Brand

Electrify Video Partners: Scaling Creator Businesses Through Investment And Expertise

YouTube is on track to overtake Disney as the largest media company by revenue by the...

Platform

Snap Rolls Out Bitmoji Game Creation Tools In Lens Studio Update

Snap Inc. has released Lens Studio 5.10, introducing new tools for augmented reality (AR) developers to...

Platform

YouTube Rolls Out Side-by-Side Live Ads, Plus New Beta Features

YouTube announced the launch of side-by-side ads for automated live mid-rolls, the expansion of the voice...

Commentary

Portugal Calls For Tighter Regulations On Influencer Advertising Amid Consumer Protection Concerns

Portugal’s Association for Consumer Protection (Deco) has called for clearer regulations governing influencer marketing, citing growing...

Influencer

How A Stand-Up Comedian Used AI Weekly Practice To Create Viral Hit ‘BBL Drizzy’

While many creators were still debating whether to experiment with AI, King Willonius had already created...

Commentary

Guardian Study: Over 50% Of Mental Health Content On TikTok Contains Misinformation

More than half of the top-trending mental health advice videos on TikTok contain misinformation, according to...

Talent Collectives

Putting Creators First: Inside Upside Down Talent’s Growth Strategy

“Creators are humans. That’s the biggest thing,” says Cameron Bunn, Chief Growth Officer at talent management...

Brand

Jack Link’s To Launch Protein-Packed Meat Snack Line In Partnership With MrBeast 

Global meat snacks brand Jack Link’s is teaming up with MrBeast (Jimmy Donaldson) to develop a...

Commentary

Amid Sports Betting Crackdown, Brazil Senate Committee Bans Influencers From ‘Bets’ Promotions

Brazil’s Senate Sports Committee has approved legislation that significantly restricts betting advertising and prohibits the use...

Commentary

71% Of Consumers Regret Influencer-Driven Purchases As Trust Gap Widens

A new Typeform survey examining the state of influencer marketing reveals that 71% of consumers regret...

Commentary

Over 60% Of Small Businesses Boost Content Creation Investment While Half Struggle to Keep Pace, Report Shows

Verizon Business‘ 6th “Annual State of Small Business Survey” reveals that 62% of small to midsize...

Brand

‘Dancing With The Stars’ Ramps Up Influencer Strategy By Inviting Twitch Star Kai Cenat To Join The Show

“Dancing with the Stars” (DWTS) has extended an invitation to Kai Cenat, one of the world’s...

Influencer

YouTube Creators Vs. ANI – Copyright Controversy Explained

Multiple YouTube personalities have reported receiving copyright strikes for using brief news clips, instigated by Asian...

Brand

Disney+ Acquires Preschool Series ‘CoComelon’ As Netflix Exits Due To Viewership Decline

Disney+ has acquired preschool series “CoComelon” after Netflix declined to renew its license. The acquisition grants...

Platform

Meta’s Chief AI Scientist Outlines New Direction Beyond LLMs

Meta’s Chief AI Scientist Yann LeCun revealed the company’s research unit is developing AI architectures fundamentally...

Brand

FIFA Unveils Club World Cup Trophy On iShowSpeed Stream

FIFA President Gianni Infantino appeared on YouTube creator iShowSpeed’s livestream to unveil the official Club World...

Brand

Booking.com Moves All Affiliates To Awin: What Travel Bloggers Need To Know About ‘Termination’ Notices

Booking.com has initiated a restructuring of its affiliate program, sending “Termination of Partnership” notices to content...

Platform

Pinterest Ad Budgets Small But Increasing As Platform Grows, Per Agency Execs

Pinterest continues to occupy a small portion of advertisers’ media plans, but agency executives report growing...

Commentary

Denmark To Ban Influencer Campaigns Promoting Unhealthy Food To Children Under 15

The Danish government announced plans to introduce legislation banning advertisements promoting unhealthy food and drinks to...

Brand

Pocket.watch Expands Creator Network With Nine New Partners, Reaching Nearly 1.3B Subscribers

Image credit: Pocket.watch Pocket.watch, the kids and family creator media company, has added nine new creator...

Brand

Amaze Partners With Ghost Gaming As Official Merchandise Provider For Gaming Creators

Amaze Holdings, Inc. announced its subsidiary, Amaze Software, Inc., has entered a strategic partnership with Resurgens...

Influencer

YouTube Creator Luke Nichols Shuts Down ‘Outdoor Boys’ After 10 Years, 15 Million Subscribers

Luke Nichols, creator of the popular “Outdoor Boys” YouTube channel, announced he’s shutting down the channel...

Commentary

Mexico Seeks Compensation From MrBeast For Using Ancient Maya Sites In Chocolate Ad

Mexico is demanding compensation from YouTuber MrBeast‘s production company for allegedly using the country’s ancient archaeological...

Strategy

How Podscribe’s TransUnion Integration Brings Demographic Precision To Podcast Advertising

Podscribe, whose recent research revealed that 99% of podcast advertisers reach only one-quarter of potential listeners,...

Agency

Whalar Group Secures $400 Million Valuation With Investment From Marc Benioff, Shopify, ‘Fast And Furious’ Producer Neal Moritz

Global creator enterprise Whalar Group has raised capital at a $400 million valuation from investors including...