Stories By David Adler
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Influencer
Ex-Olympian Couple Leap Into VC: 7 Celebrity Brands Already Backed, Including Issa Rae’s Haircare Line
July 3, 2024Former Olympians Samyr Laine and Ayanna Alexander-Laine launched Freedom Trail Capital in 2023, and now they’re...
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Agency
IZEA’s Hoozu Makes Big Move: Aussie Influencer Agency Snaps Up 26 Talent
July 3, 2024On Monday, IZEA Worldwide’s subsidiary Hoozu acquired 26 Talent, a prominent Australian talent management agency, as...
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Brand
Fashion Meets Social: Boohoo Launches Social Commerce Program
July 3, 2024Boohoo, the UK-based fashion e-commerce company, has announced the launch of “The boohoo Collective,” a new...
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Brand
12 Social Media Stars Face Off In Hoops Showdown: Hennessy NBA Creator Cup
July 3, 2024On Monday, the NBA announced that 12 prominent social media content creators are set to compete...
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Brand
e.l.f. Cosmetics Breaks New Ground: First Beauty Brand To Offer Real-World Shopping On Roblox
July 3, 2024e.l.f. Cosmetics is launching real-world commerce within its Roblox experience, e.l.f. UP!, pushing forward in the...
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Platform
Indie Bookshops Get A Boost: TikTok Book Awards Partner With Bookshop.org For 2024
July 3, 2024TikTok announced its partnership with Bookshop.org for the second consecutive year as part of the TikTok...
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Platform
Inside TikTok’s Stealth Launch Of New Photo App “Whee” In Over 12 Countries
July 3, 2024TikTok has quietly unveiled a new photo-sharing app called “Whee” in over a dozen countries. The...
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Platform
Pinterest Announces New Features That Allows Users To Share Dynamic Videos Of Their Boards
July 3, 2024Pinterest announced on Tuesday that it launched a tool that allows users to share dynamic videos...
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Agency
How Panel CEO Andrew Franz Is Shaking Up Influencer-Brand Deals
July 2, 2024Panel, a startup founded by former investment banking analyst Andrew Franz, is refining creator-brand collaborations. Launched...
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Commentary
CreatorFest: The Event Promising to Bridge the Creator-Entrepreneur Gap
July 1, 2024Stem Media founder & CEO Patrick Israel is launching CreatorFest to connect content creation and business...
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Brand
From Selfie Sticks To Hidden Gems: AirAsia’s Latest Influencer Marketing Strategy Featuring “Kudasi” Girl
July 1, 2024AirAsia has unveiled its latest marketing initiative, the “Go Somewhere Different” campaign. The campaign features travel...
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Brand
White House Turns To TikTokers To Save Biden’s Campaign? August Conference Revealed
July 1, 2024The White House plans to host a conference with internet personalities in August, potentially aiming to...
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Commentary
[REPORT] Nielsen & Raptive Uncover The Secret Sauce Behind Creator Websites’ 66% Brand Fit Score
July 1, 2024Nielsen, a global measurement and data analytics company, and Raptive, a media company specializing in creator...
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Influencer
New Abu Dhabi Influencer Law: Fines Have Social Media Buzzing
July 1, 2024Abu Dhabi’s Department of Economic Development (ADDED) is implementing new licensing requirements for businesses and social...
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Agency
Emmy-Nominated Host Shira Lazar To Unveil Top Creators’ Strategies
June 28, 2024A new content series, “Creator Spotlight,” is set to launch on July 23, 2024. It will...
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Brand
Jessica Simpson’s Tuna Mix-Up Strikes Again: How Chicken Of The Sea Turned A 20-Year-Old Gaffe Into Marketing Gold
June 28, 2024Chicken of the Sea‘s latest campaign, featuring Jessica Simpson, is generating significant attention and sales, according...
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Brand
Rubix Foods’ New Influencer Network Taps Into 5 Million Gen Z Followers For Fresh Restaurant Flavors
June 28, 2024Rubix Foods, a flavor and functional ingredients provider to restaurants, announced the launch of its NEXT...
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Influencer
CryptoZoo Controversy Explodes: Why Logan Paul Is Taking Coffeezilla To Court
June 28, 2024On Thursday, WWE star and social media influencer Logan Paul filed a lawsuit against YouTuber Stephen...
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Influencer
Influencer Jess Hunt’s Latest Refy Campaign Has Beauty Lovers Ditching Airbrushed Ads For Good
June 28, 2024Jess Hunt, the 27-year-old content creator and co-founder of Refy Beauty, has revealed a new marketing...
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Commentary
TikTok Fame Isn’t What It Used To Be: Going Viral Doesn’t Guarantee Success?
June 28, 2024Viral success no longer translates into mainstream fame as quickly as it once did. Industry experts...
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