Agency

How The Arab Influencer Agency Is Consolidating The MENA Creator Economy

The Middle East and North Africa (MENA) influencer marketing industry has historically been fragmented, with individual...

Platform

Made On YouTube 2025: A Breakdown Of All New AI Tools, Monetization Features, Platform Updates

YouTube unveiled a sweeping array of new features at its “Made on YouTube 2025” event, marking...

Platform

U.S. Says Framework Agreement On TikTok’s Future Reached With China

U.S. Treasury Secretary Scott Bessent announced that Washington and Beijing have established a “framework for a...

Agency

How Share Fraiche Balances Engagement And Professionalism In The Creator Economy

Share Fraiche operates at the intersection of talent management and brand strategy in France’s creator economy....

Technology

LTK Launches Free Brand Platform Access, In-App Brand Profiles

LTK has unveiled two significant platform updates: Brand Profiles in its consumer app and free access...

Commentary

Short-Form Video Growth Accelerates Amid Shifting Engagement Patterns, Report Finds

TikTok, Instagram Reels, Facebook videos, and YouTube Shorts continue to battle over social media engagement in...

Platform

Meta, TikTok Win EU Tech Fee Challenge, Regulators Given 12 Months To Revise

Meta and TikTok have secured a major legal victory against the European Commission over the methodology...

Platform

Roblox Unveils Short-Form Video App, Boosts Creator Payouts

Roblox has introduced a short-form video application and increased payout rates for developers, part of a...

Platform

Meta Adds 10,000-Character Text Attachments To Threads

Meta launched a new feature for, allowing users to attach up to 10,000 characters of text...

Agency

A New Model For Creator Jobs? Popfly And Hyundai’s Field-Based ‘Director Of Influence’

Popfly, a platform connecting outdoor and adventure brands with creators, has partnered with Hyundai to launch...

Technology

Inside EKI Technologies’ Mission To Elevate Africa’s Creator Economy

Founded in August 2021 and based in Benin City, Nigeria, EKI Technologies is a digital incubator...

Influencer

Pope Leo XIV Canonizes ‘God’s Influencer’ Carlo Acutis as First Millennial Saint

Pope Leo XIV has declared Carlo Acutis, a 15-year-old computer programmer who died in 2006, the...

Technology

Head AI: Bringing ‘Uber-Like’ Transparency To Creator Marketing

Head AI has developed an artificial intelligence platform that standardizes and automates the influencer marketing workflow...

Agency

How Tech Bay Leaf’s Connext Integrates Influencer Marketing Into Business Strategy

Digital marketing agency Tech Bay Leaf‘s influencer marketing division, Connext, has emerged to address an important...

Strategy

True Crime Podcast ‘The First Degree’ Joins The fwd. network In Major Content Expansion

AdLarge and the fwd. network announced the addition of true crime podcast “The First Degree” to...

Platform

TikTok Surpasses 200 Million Monthly Users In Europe

TikTok now reaches more than 200 million people across Europe every month, the company announced. This...

Technology

Creator Television Expands Roster With Three Popular Comedy Creators

Creator Television, a creator-led streaming network and content studio, has expanded its roster by signing content...

Agency

Beyond Borders: Represented’s Single-Point Solution For European Influencer Campaigns Explained

In 2011, Danish entrepreneur Henrik Akselbo spotted a marketing phenomenon that was hiding in plain sight:...

Strategy

Instagram Summit By Manychat: Building Business Connections In The Creator Economy

The Instagram Summit by Manychat aims to bring together more than 17,000 content creators from October...

Talent Collectives

How India’s Self-Regulatory Body Tackles Growing Challenges In The Influencer Economy

Despite India’s creator economy being on track to exceed $100 billion by 2030, with consumer spending...

Agency

We Are Social Bolsters Creator Strategy With Maya Abdulazim As New Influencer Marketing Lead

We Are Social has appointed Maya Abdulazim to lead its influencer marketing practice, strengthening the agency’s...

Commentary

Beauty & Fashion Brands Vie For Creator Attention As Traackr Metric Shows Mixed July Results

Beauty and fashion brands are showing varied performance in their quest for creator marketing supremacy, according...

Influencer

MrBeast Reportedly Planning To Launch Mobile Service

YouTuber MrBeast is preparing to launch his own mobile phone service, according to a Business Insider...

Platform

YouTube Adds ‘Gift Goals’ To Boost Livestream Donations

YouTube has rolled out “gift goals,” a new feature that expands its existing goals functionality to...

Commentary

Study Reveals Travel Influencers More Effective Under Low Involvement, Challenging Traditional Persuasion Models

A new study published in Information Technology & Tourism reveals that travel social media influencers (TSMIs)...