Creator Flow has established itself as Australia’s largest dedicated user-generated content (UGC) platform, expanding its creator network from 350 to over 650 vetted Australian creators in one year, representing an 85% growth.

The Sydney-based company facilitated the production of more than 3,000 UGC videos in 2024, with approximately 200 videos in production at any given time. Creator Flow also reported a 120% year-over-year increase in its client base, reflecting the growing demand for authentic creator-led content.

“Our mission was to simplify and elevate how brands and creators collaborate,” said Mustafa Kassim, founder and CEO of Roar Global, which owns Creator Flow, in a press release.

The expansion comes amid broader industry shifts. According to recent Collabstr data, while traditional influencer collaboration costs have declined by an average of 5.6% to $202 per partnership in early 2025, the UGC sector continues to grow, with market projections reaching $27.44 billion and a compound annual growth rate of 29.20%.

Research indicates that 79% of consumers say UGC impacts purchasing decisions more than influencer posts, with 84% finding UGC “extremely helpful” when making purchasing decisions. This consumer preference for authentic content aligns with Creator Flow’s business model.

“What sets Creator Flow apart is its commitment to authenticity, speed, and simplicity,” noted Ama Silva, Director of Marketing & Operations at Creator Flow, citing the platform’s 72-hour content turnaround and fixed pricing structure.

Industry Recognition

Creator Flow recently joined the Australian Influencer Marketing Council (AiMCO), which now represents more than 120 partners in the sector. Kassim described joining AiMCO as “a proud milestone” for the company.

As part of its 2025 roadmap, Creator Flow has implemented platform enhancements, including a revamped user interface and new tools that streamline content briefing and delivery processes. The company has also begun hosting in-person Creator Meetups in Sydney and Melbourne to strengthen its community-first approach.