Creator monetization platform Fanfix has surpassed $170 million in creator payouts. The platform, which focuses on enabling direct-to-fan revenue without reliance on advertising or brand partnerships, now hosts more than 15 million active users. The milestone represents a significant increase from the $100 million payout mark reported in August 2024.

Fanfix reports that over 270 creators now earn more than $100,000 annually on the platform, with many crossing the $1 million lifetime earnings threshold. The company’s monetization model centers on paid direct messages, tiered memberships, and exclusive content.

According to platform data, more than 60% of creator revenue comes from video and photo content shared through direct messaging features, which drive higher retention rates and subscriber lifetime value than traditional subscription-only models.

One notable creator using Fanfix is “Call of Duty” player Rosalie “AllyCxt” Parker, who reported earning over $300,000. She has a community of over 4,000 subscribers while maintaining over 21,000 followers across the platform.

“When I started streaming, most people saw gaming as just a hobby. Now, I’m living with one of the best views of the city thanks to the support from my Fanfix community,” stated Parker. “One of the best parts is how direct it is—no middleman, no brand deals, just my audience supporting what I love to do.”

Leadership Expansion

As part of its growth strategy, Fanfix has expanded its executive team with the appointment of Robert Graham as Chief Strategy Officer. The company has also promoted Dylan Harari to co-CEO alongside co-founder Simon Pompan.

“Our mission has always been simple: build a platform where creators can earn on their terms, with no compromise,” Pompan said in a statement. “Surpassing $170 million in payouts is just the beginning.”

Left to right: Robert Graham, Dylan Harari, Simon Pompan

Future Projections

Fanfix projects it will exceed $250 million in total creator payouts by early 2026 and aims to reach $1 billion in creator payouts by 2027, consistent with targets announced last year. The platform plans to continue investing in product development, creator education programs, and support services.

Recent platform updates include Apple Pay integration, unlockable content experiences, and tiered membership perks, strengthening the company’s ability to help creators monetize while building deeper audience relationships.