The Body Shop has appointed independent media agency Media33 as its media agency of record in Australia following a competitive pitch process. The partnership begins July 1, with Media33 assuming responsibility for all media strategy, planning, and buying operations, per Campaign Brief.

Media33’s remit will cover all paid channels, including digital, social, and traditional media platforms. The agency will also manage content development and influencer relationships as part of the full-service agreement.

Brand Revitalization

The collaboration aims to restore The Body Shop’s distinctive market position as a pioneer in ethical beauty. Media33 will implement a multi-channel strategy designed to reconnect with diverse audiences and help the brand reclaim its iconic status.

“We are thrilled to collaborate with Media33 as we embark on this new chapter,” said Fiona Lancaster, Head of Marketing & Product at The Body Shop Australia, in a statement.

Media33 Managing Director Jenna Lambert noted: “The Body Shop is more than a brand, it’s a cultural icon. It has always stood for something bigger than beauty, and we see a real opportunity to bring that voice back.”