Brand

REACH Expands Creator Roster, Taps Former GigaStar Exec Luke Himmelsbach to Lead Brand Partnerships

Published on August 10, 2026

REACH, a media conglomerate operating across creators, culture, entertainment, and technology, announced that it has expanded its exclusive talent roster past 250 creators and named Creator Economy veteran Luke Himmelsbach as Head of Brand Partnerships.

The company signed a wave of new creators in the past two weeks alone, including recording artist gnash, Ansley Spinks, Jentzen Ramirez, Jafia Valencia, Dadical Badical, DavidsBeenHere, Isaiah Photo and Sophie Fergi. REACH’s existing digital roster includes Lourd Asprec, jayo, Josh Nasar, Cahill Crew and Sofya Prado (Plotnikova). The company represents talent across brand partnerships, content strategy, digital monetization, merchandise and product, and business development.

Himmelsbach, known in the industry as “The Creator Partnerships Guy,” brings more than six years in the creator space to the new role. He founded CreatorPad, a startup that built tools to help creators turn their passion into full-time careers, served as executive producer at Expedition Audio, where he produced shows in collaboration with Yes Theory, Headspace and Medium, and most recently managed partnerships at GigaStar.

“Joining REACH as Head of Brand Partnerships is a full-circle moment for me. My goal has always been simple: get creators the opportunities they deserve. REACH has built one of the strongest creator rosters in the industry, and now I get to put that roster to work for the brands that need it most,” Himmelsbach said in a press release.

REACH also added three hires to build out the infrastructure behind the roster. Talent managers Meagan RuizSantos and Cohlman Bishoff joined REACH Talent from creator agency Tiddle.io. Creator Summer Nelson, a UCLA alum with more than 80,000 followers who has worked in social content roles at FOX Sports, Red Bull and Barstool Sports, joined REACH Marketing as an account management coordinator.

“Every move we’re making follows the same thesis: the ones who own culture win. We’ve spent years building a roster of creators who move culture, and now we’re building the team that turns that influence into real businesses for our talent and real outcomes for brands. This is the fastest we’ve ever grown, and we’re just getting started,” said Dylan Huey, REACH’s founder and CEO.

REACH operates four divisions, Marketing, Talent, Ventures and Studios, and has worked with brands including Prime Video, Disney+, PepsiCo and CapCut.