Tech

Creator-Driven Sports Media Company Pro League Network Launches Free 24/7 Streaming Channel On Prime Video, LG

Published on February 26, 2026

Pro League Network (PLN) has launched a free 24/7 streaming channel, initially available on Prime Video in the U.S. and on LG in select international markets. The channel serves as a permanent home for PLN’s live events and library content, including Putt Tour, SlapFIGHT Championship, and Ultimate Tire Wrestling.

The channel’s launch follows PLN’s November announcement of a FAST (Free Ad-Supported Streaming Television) channel on Amazon Prime’s platform ecosystem, first revealed at the company’s (Up)Front Row presentation to brands and media. PLN co-founders Bill Yucatonis and Mike Salvaris said the channel marks the company’s expansion from social media distribution into a full 24/7 network operation.

“Our goal has always been to become a 24/7 sports and entertainment network bringing new generations of fans fast-paced, adrenaline-pumping sports built for the digital age,” Yucatonis and Salvaris said in a statement.

PLN said availability on additional OTT (Over The Top), FAST, and connected TV platforms will be announced in the near future.

Launch Event and Upcoming Programming

The channel premieres the Nissan Magnite CarJitsu Showdown (CarJitsu’s international debut in Dubai) on Feb. 27 at 9 p.m. ET. Additional programming in development includes the Ford Bronco Extreme Golf Invitational and Optima Motorodeo.

PLN currently produces 15 hours of sports programming per month and says its content generates 30 million impressions per week.

Creator Partnerships Anchor Content Strategy

PLN integrates creators into its programming through direct competition participation, platform-based productions, and co-streaming partnerships.

Past activations include Kai Cenat competing in CarJitsu, T-Pain hosting the debut of Chest Chop on his Twitch channel, and streaming collective AMP hosting SlapFIGHT during a summer 2025 streamathon. Upcoming creator-led programming will feature Joe Bartolozzi, MoistCr1TiKaL, and others.

PLN is backed by investors including KB Partners, EBerg Capital, and Kevin Garnett’s Big Ticket Sports.