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Pro League Network To Launch 24/7 Channel On Amazon Prime, Expand Creator-Led Sports Programming For 2026
Pro League Network (PLN) announced a 24/7 FAST channel on Amazon Prime’s platform ecosystem launching in January 2026, alongside expanded programming for its sports competitions, including Friday Night Fights, Putt Tour, and str33t.
The PLN FAST Channel on Amazon Prime will serve as an always-on destination for live sports, studio shows, lifestyle programming, and archived PLN content. The company unveiled the channel plans at its (Up)Front Row presentation to brands and media on November 18.
Sports Programming Expands Across Multiple Properties
PLN is bringing back Friday Night Fights as a year-long competition featuring rotating combat sports including CarJitsu Championship, SlapFIGHT Championship, and Coffin Wars. The weekly series will increase its dates, programming, and athlete roster for 2026.
Putt Tour is returning with expanded city locations and course venues throughout the year. The pro mini-golf competition combines creator participation with wagering-friendly formats designed for fast-paced viewing.
The str33t basketball competition, produced in partnership with Kevin Garnett and Big Ticket Sports, is expanding from its 2024 Los Angeles Echo Park launch to cities across the country. The 3×3 streetball format blends competitive play with street culture elements.
Creator-Led Sports Partnerships Drive Content Strategy
PLN collaborates with creators through three distinct models for sports content delivery. Creators participate directly in competitions, as demonstrated when Kai Cenat competed in CarJitsu. The company produces competitions on creator platforms, including the Chest Chop debut on T-Pain’s Twitch channel. PLN also enables co-streaming partnerships, exemplified by its summer collaboration with Joe Bartolozzi during Friday Night Fights.
These partnerships deliver live sports content directly to creator audiences, according to co-founders Mike Salvaris and Bill Yucatonis.
Brand-Specific Sports Properties in Development
PLN plans to introduce new sports competitions built specifically for brand partnerships. The company states it will announce details for these brand-focused properties in the coming weeks. The company currently produces 15 hours of sports programming per month as it builds toward 24/7 network operations. The company’s sports content generates 30 million impressions per week.
Co-founders Salvaris and Yucatonis describe 2026 plans as featuring “more creators, more live events, more original IP sports and some brand-led franchises.”
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