Brand

Bob Evans Enters Microdramas With 20-Episode Holiday Series From Pixie USA

Published on November 13, 2026

Bob Evans, the refrigerated sides brand owned by Post Holdings, is releasing a 20-episode holiday microdrama produced by brand content studio Pixie USA. The series, “Christmas at Maple Hollow Inn,” premieres November 14 across YouTube, Instagram, Facebook, and TikTok.

The story follows a young woman who reunites with a former flame to save her family’s inn by winning over a group of hard-to-impress investors. In the plot, the inexperienced chef makes a last-minute run to Walmart for Bob Evans products, including macaroni and cheese, mashed potatoes, sausage, and Simply Potatoes, to prepare a Christmas meal for the investors.

The episodes will run on Bob Evans’ own channels and on a dedicated @MapleHollowInn account on Instagram and TikTok. According to the company, Walmart Connect first-party data will be used to reach consumers through Walmart’s TikTok channel, on-site display, and the brand’s shop page. Bob Evans described the series as a new way to reach its consumers through social commerce.

“Bringing people together is at the heart of Christmas at Maple Hollow Inn, so we’re taking a truth that has always been central to our brand and expressing it through a microdrama format made for social storytelling through our partnership with Pixie USA,” said Ciare James, SVP and CMO at Bob Evans Farms, in a press release.

Bob Evans said the series positions it among the first brands in the refrigerated prepared food category to use the microdrama format. The company cites Circana data identifying Bob Evans as the No. 1-selling refrigerated sides brand.

Pixie USA, which specializes in microdramas, built the brand’s products into the series’ central storyline. “As the hero of meals for many families, it was easy to make Bob Evans the hero of this story and tell their brand story of connecting people through a holiday meal and traditions,” said Jonas Barnes, CEO and Head of Content at Pixie USA.

Bob Evans Farms’ portfolio also includes Simply Potatoes, Egg Beaters, and Owens Sausage.