MOGL has launched an AI Assistant designed to streamline name, image, and likeness (NIL) campaigns for brands working with college athletes. The new tool reduces campaign launch time by up to 90%, according to the company’s blog post.

The MOGL AI Assistant automates multiple aspects of the influencer marketing process, including drafting campaign briefs, building audience targeting parameters, generating NCAA-compliant contracts, and identifying suitable athletes from MOGL’s marketplace.

The platform aims to solve logistical challenges brands face when coordinating with athlete influencers. Matthew Himelstein, CPTO and co-founder of MOGL, notes that running NIL campaigns has traditionally been “slow and clumsy,” with the new assistant designed to handle complex aspects of campaign management.

“Finding the right athlete influencers used to take brands weeks. Now, MOGL does it in minutes,” says Ayden Syal, CEO and co-founder of MOGL.

Data suggests there’s growing need for such efficiency tools, as a recent Out2Win report indicates more structure, bigger budgets, and smarter athlete selection have become priorities for brands, with companies like Uber reportedly spending up to $926,000 on NIL marketing.

Market and Platform Growth

The launch comes as the NIL market now exceeds $15 million in tracked spending across major categories, according to Out2Win, with apparel and tech brands leading the space.

MOGL has been enhancing its platform capabilities throughout 2025. In June, the company launched a NIL Feed feature in its iOS application, creating a social media-style platform that helps college athletes view deliverables from successful peers and streamline proof of work submissions.

MOGL’s platform currently includes over 20,000 athlete influencers and has facilitated partnerships with brands including Liquid I.V., NBC Sports, and Sony Music.

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