MOGL has released Version 2.0 of its iOS application, featuring the NIL Feed —a social media-style platform designed to help college athletes view real deliverables from successful peers and submit proof of work more efficiently. The announcement comes amid the expansion of the name, image, and likeness market for student-athletes from $917 million in the 2021-22 academic year to an estimated $1.67 billion by 2024-25, according to Opendorse data.

According to MOGL’s blog post, the NIL Feed serves as a daily destination within the MOGL app, showcasing authentic posts from college athletes across various platforms, including Instagram, TikTok, and X. Athletes can browse through a range of deliverables, from stories and in-feed posts to creative reels, providing examples of successful brand partnerships and content strategies.

MOGL built the feature after receiving feedback from athletes seeking more NIL examples, ways to maintain daily engagement momentum, and simplified proof submission processes.

The application introduces a simplified workflow for submitting social media links as proof of completed work. Athletes can now locate their posts within the NIL Feed and submit them as proof of work directly through the platform with minimal navigation steps, eliminating the previous process of copying links and uploading them separately.

As the company notes, this enhancement addresses a common friction point in the deal completion process, enabling athletes to devote more time to content creation and brand partnerships rather than administrative tasks.

Platform Expansion Within a Growing Market

MOGL operates as an AI-enabled athlete influencer marketing platform that connects brands with college athletes for awareness campaigns. The company has facilitated partnerships with brands including Liquid I.V., NBC Sports, and Sony Music, with one Division III athlete completing over 75 deals through the platform.

Recent platform enhancements include Athlete Audience Insights, which provides brands with real-time first-party data on campaign performance and audience demographics. Ayden Syal, founder and CEO of MOGL, revealed for Net Influencer that the company’s athletes generate engagement rates of nearly 15%, which exceeds the average Instagram engagement rate by five times.

The NIL field is still green in terms of regulations. A recent NCAA settlement allows college athletes to negotiate compensation deals before enrolling at specific schools. The settlement, approved by a federal court in June, establishes a new framework expected to add $20-30 million in annual expenses for major athletic programs through revenue sharing with athletes.