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Talent Collectives
Lionize AI System Analyzed Over 30 Million Creator Profiles For Influencer Marketing Campaigns
AI-driven influencer marketing platform Lionize has announced that its AI system has analyzed over 30 million creator profiles across Instagram and TikTok. The company’s AI agent, named Lilly, functions as an automated influencer marketing manager trained to identify, evaluate, and contract creators on behalf of brands.
According to the company, Lilly examines more than 20 different attributes across creator details, audience demographics, and content style before recommending matches to brands. This vetting process has resulted in nearly 100,000 creator partnerships to date.
The platform aims to address efficiency challenges in influencer marketing, particularly when working with micro-influencers. “After working with 500+ brands, we’ve seen how Lilly saves time—cutting 20+ hours a week for those managing 20 influencers monthly,” said Austin Rosenthal, COO at Lionize, in a press release.
Chris Buetti, CEO and co-founder of Lionize, explained the platform’s hands-off approach to Net Influencer late last year. “We have Lilly and other campaign tools to get it to the point where you, as the user, have to check it and give approval,” he said. “We do all the work and then just flash it in front of you and say, ‘Good’ or ‘Not good, do you want to change it?'”
Data as a Cornerstone
Lionize has leveraged extensive campaign data to build its foundation on practical AI applications. “Having done this with thousands of brands, run tens of thousands of campaigns with hundreds of thousands of creators, we’re sitting on a lot of data that no one else can access,” Buetti stated.
The company secured $2 million in funding, led by Cultivation Capital, in February 2024, which it used for platform development and expansion.
The platform prioritizes accessibility for creators who may not be familiar with influencer marketing. “Our system can do everything over email and text with the influencers,” Buetti noted. “It automatically creates a little profile on our account, but they don’t need to spend all this time looking and logging into it.”
