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Tech Venture Lionize Secures $2 Million To Keep Developing Its Influencer Marketing Platform


Tech Venture Lionize Secures $2 Million To Keep Developing Its Influencer Marketing Platform

Lionize, a tech venture specializing in influencer marketing solutions, has secured $2 million in funding through closing an initial funding round led by Cultivation Capital, the company announced on February 28. This deal aims to support Lionize’s consistent growth within the influencer marketing sector.

Tech Venture Lionize Secures $2 Million To Keep Developing Its Influencer Marketing Platform

Handling a high volume of influencer partnerships is a challenging task. As the digital landscape keeps evolving, the managing process is becoming more intense, exerting, and resource-draining. Lionize has decided to tackle this difficulty by introducing an innovative platform for managing all influencer marketing aspects. The comprehensive solution aims to facilitate partnerships and drive the industry forward.

Cultivation Capital has realized the possibilities of Lionize’s game-changing platform and decided to assist by providing funds. The additional $2 million will help the system develop in the right direction and make influencer marketing more efficient. Ideally, all agencies and brands will be able to benefit from the platform, regardless of their expertise.  

The investment reflects the firm’s trust in Lionize’s potential and its position in the influencer marketing industry. With the new inflow, the latter plans to upgrade its technology platform and expand its reach to cater to influencers’ and brands’ growing needs.

Lionize CEO Chris Buetti cites redefining influencer relationships as the company’s goal. “Our platform isn’t just about connecting brands with influencers; it’s about redefining the management of influencer relationships,” he explains. 

“We take the heavy lifting out of the process – from sourcing and recruitment to contracting, tracking, reporting, and even payment. This comprehensive approach is especially crucial when dealing with large numbers of micro-influencers, where the complexity can escalate quickly,” Buetti states, expressing gratitude for the funding Lionize has received. 

“We are grateful for Cultivation Capital’s support as we continue to expand our product capabilities and drive value for clients.”

On the other hand, Cultivation Capital’s General Partner Heather Wood has praised their beneficiary for addressing a critical issue in the industry. “Lionize is not just innovating; they are solving a significant pain point in the influencer marketing industry.” She believes “their approach to managing micro-influencer communities efficiently is what sets them apart.”

Lionize’s groundbreaking ideas for influencer marketing solutions align with the emerging trend of brands relying on influencers to reach their target audiences. The goal is to provide a scalable and cost-effective solution for brands planning to utilize their full marketing potential. Influencer marketing has become an invaluable strategy for companies seeking to authentically engage with consumers.

By securing additional funding, Lionize is set to capitalize on the rising demand for influencer marketing services. The company has a positive outlook for becoming a key player in the evolving digital marketing industry due to its innovative approach to fostering influencer-brand relations.

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David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.

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