All posts tagged "influencer"
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Brand
P&G Banks on Chinese Douyin Influencers as Sales Decline
November 26, 2024Procter & Gamble (P&G) is revamping its marketing strategy on the Chinese shopping app Douyin amid...
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Commentary
Why Beauty and Fashion Brands Are Shifting to Nano, Micro Influencers with Average Engagement Rates [REPORT]
November 25, 2024New research from influencer marketing platform Traackr reveals that creators with smaller audiences consistently generate higher...
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Influencer
Jake Paul vs. Mike Tyson Breaks Record for ‘Most-Streamed Sporting Event Ever’ with 108M Live Global Viewers, Netflix Reports
November 22, 2024Netflix’s live-streamed boxing match between Jake Paul and Mike Tyson on November 15 garnered an average...
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Agency
How ZeroTo1 Transforms Influencer Marketing Into a Revenue-Generating Channel
November 20, 2024While many agencies prioritize viral content metrics, ZeroTo1 takes a different approach: transforming influencer communities into...
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Agency
Mavely: How Performance-Based Influencer Marketing is Transforming Social Commerce
November 19, 2024Since its founding in 2019, Mavely has processed over 300 million purchase journeys and distributed nearly...
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Influencer
From Stay-at-Home Mom to UGC Pioneer: How Salha Aziz Built a Thriving Creator Community
November 15, 2024In just two and a half years, Salha Aziz transformed from a stay-at-home mom posting occasional...
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Influencer
Meet Timothy Huynh, The Artist Who’s Amassed A Global Audience With Rubik’s Cube Content
November 13, 2024Timothy “SoupTimmy” Huynh never expected to become a social media star. Working as a personal trainer...
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Commentary
New Research Shows How 3 Key Factors Make Influencer Posts More Trustworthy Than Traditional Ads
November 4, 2024A new study published in Humanities and Social Sciences Communications identifies three critical factors contributing to...
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Brand
Athlete Influencer Olivia Dunne Joins Forces With Jake Paul’s Brand W
October 24, 2024Social media personality and LSU gymnast Olivia Dunne has acquired a co-ownership stake in W, the...
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Influencer
Tech Influencer Marques Brownlee Admits Panels App ‘Failure’
October 14, 2024Marques Brownlee, a prominent tech influencer known as MKBHD, has acknowledged significant missteps in launching his...
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Technology
Fabulate Introduces AI Tools To Automate Influencer Vetting Process
October 9, 2024Australian tech startup Fabulate is launching a suite of AI-powered tools to streamline the influencer marketing...
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Agency
The Digital Dept. Debuts BRANDEdit Influencer Showroom At New York Fashion Week
September 11, 2024The Digital Dept., a subsidiary of Dolphin, is introducing its BRANDEdit Influencer Showroom to New York...
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Influencer
Former “Love Island” Contestant Turned Influencer Molly-Mae Hague Is Launching Her Fashion Brand “Maebe”
September 10, 2024Molly-Mae Hague, a 25-year-old influencer and former ‘Love Island’ contestant, will launch her new fashion brand,...
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Brand
Qatar Tourism Awards: 10 Influencers Vying for the Public’s Vote
September 3, 2024Qatar Tourism has opened public voting for its “Tourism Influencer of the Year” award, a new...
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Influencer
Karys Elise Wright: The 20-Year-Old TikToker Turning Viral Trends Into Global Brand Deals
August 22, 2024From filming “embarrassing” videos in her Cumbrian village to collaborating with global brands, Karys Elise Wright’s...
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Brand
Traackr CEO Reveals How Brands Can Boost Influencer Results 4x With New Analytics Tool
August 21, 2024Brands and creators dance in perfect harmony, their partnerships yielding four times the results of their...
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Influencer
How Amin Built Chicago Food Guide into a Culinary Media Success
August 11, 2024A creative success story turned business venture, Chicago Food Guide has transformed his love for exploring...
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Influencer
Jon Wiebe’s Inclusive Fashion Movement for XL Men Gains Momentum
August 10, 2024Men’s fashion on social media typically celebrates chiseled jawlines, towering heights, and six-packs, often overlooking those...
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Influencer
How 25-Year-Old Jackson Kessler Built a Multimillion-Dollar YouTube Brand from Car Mishaps
August 9, 2024YouTuber Jackson Kessler, known for his “Captain Crankshaft” persona, is shattering the illusion of social media...
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Influencer
YouTubers Sue OpenAI Alleging Unauthorized Use in AI Training
August 9, 2024OpenAI faces a new legal challenge as YouTuber David Millette has filed a class action lawsuit...
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Influencer
How Lexi Combs Became a Social Media Influencer with DIY and Paranormal Content
August 9, 2024Lexi Combs never intended to become a content creator. Yet today, she is at the helm...
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Agency
Legal Eagle Turned Tech Founder Is Betting Big On Micro-Influencers, UGC Creators
August 7, 2024Picture a suburban Chicago homemaker armed with only a smartphone and a few thousand loyal followers...
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Influencer
How Jacob Balshin Uses Comedy to Highlight Toronto’s Hidden Gems
August 6, 2024Through heartfelt reviews and spontaneous recommendations, Toronto-based comedian Jacob Balshin has built a devoted following that...
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Brand
Gymshark Taps Fitness Influencer Whitney Simmons As Creative Director Of Adapt Line
August 6, 2024UK-based fitness apparel company Gymshark announced the appointment of fitness influencer Whitney Simmons as the first-ever...
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Brand
Influencer-Led Summer Fridays Secures Major Investment From TSG
July 30, 2024Summer Fridays, the beauty brand founded by influencers Marianna Hewitt and Lauren Ireland in 2018, secured...