Brand

Diageo Taps Nigerian Guinness Brand Strategist To Drive Influencer And Engagement Initiatives In Africa

Diageo has appointed Cynthia Ufele as Brand Manager for Influencer Reserve and Culture Manager for South,...

Influencer

‘Raw and Unfiltered’: The Paul Brothers Announce First-Ever Reality Show On HBO 

Jake and Logan Paul, the influencer brothers known for their social media presence and boxing careers,...

Influencer

The Responsibility of Content Creators in Crisis Situations – 13 Experts Chime In 

When automotive content creator Alex Choi’s raw footage of the Pacific Palisades fire and scenes of...

Influencer

Jake, Logan Paul Tease Mystery Project With HBO Max

Social media stars Jake and Logan Paul have announced a March 27 collaboration with HBO Max,...

Technology

NClip: Building Stronger Creator Communities Through Engagement

Adrian Wilbrandt, founder and CEO of NClip, sees a pressing need in social media: turning casual...

Platform

Consolidation, Global Expansion, And More: The Creator Economy’s M&A Landscape In 2024

With a global market value of $156.4 billion, the creator economy and its impact cannot be...

Brand

LEGO, Epic Games Tap Influencer Madison Beer For LEGO Fortnite Campaign

LEGO and Epic Games launched two major updates to LEGO Fortnite in December 2024, partnering with...

Influencer

Social Media Entrepreneur Brandon Schlichter Takes Over Illinois Roofing Giant

Brandon Schlichter, creator of the YouTube channel Investment Joy with 1.8 million subscribers, recently acquired H.C....

Brand

P&G Banks on Chinese Douyin Influencers as Sales Decline

Procter & Gamble (P&G) is revamping its marketing strategy on the Chinese shopping app Douyin amid...

Commentary

Why Beauty and Fashion Brands Are Shifting to Nano, Micro Influencers with Average Engagement Rates [REPORT]

New research from influencer marketing platform Traackr reveals that creators with smaller audiences consistently generate higher...

Influencer

Jake Paul vs. Mike Tyson Breaks Record for ‘Most-Streamed Sporting Event Ever’ with 108M Live Global Viewers, Netflix Reports

Netflix’s live-streamed boxing match between Jake Paul and Mike Tyson on November 15 garnered an average...

Agency

How ZeroTo1 Transforms Influencer Marketing Into a Revenue-Generating Channel

While many agencies prioritize viral content metrics, ZeroTo1 takes a different approach: transforming influencer communities into...

Agency

Mavely: How Performance-Based Influencer Marketing is Transforming Social Commerce

Since its founding in 2019, Mavely has processed over 300 million purchase journeys and distributed nearly...

Influencer

From Stay-at-Home Mom to UGC Pioneer: How Salha Aziz Built a Thriving Creator Community

In just two and a half years, Salha Aziz transformed from a stay-at-home mom posting occasional...

Influencer

Meet Timothy Huynh, The Artist Who’s Amassed A Global Audience With Rubik’s Cube Content

Timothy “SoupTimmy” Huynh never expected to become a social media star. Working as a personal trainer...

Commentary

New Research Shows How 3 Key Factors Make Influencer Posts More Trustworthy Than Traditional Ads

A new study published in Humanities and Social Sciences Communications identifies three critical factors contributing to...

Brand

Athlete Influencer Olivia Dunne Joins Forces With Jake Paul’s Brand W

Social media personality and LSU gymnast Olivia Dunne has acquired a co-ownership stake in W, the...

Influencer

Tech Influencer Marques Brownlee Admits Panels App ‘Failure’

Marques Brownlee, a prominent tech influencer known as MKBHD, has acknowledged significant missteps in launching his...

Technology

Fabulate Introduces AI Tools To Automate Influencer Vetting Process

Australian tech startup Fabulate is launching a suite of AI-powered tools to streamline the influencer marketing...

Agency

The Digital Dept. Debuts BRANDEdit Influencer Showroom At New York Fashion Week

The Digital Dept., a subsidiary of Dolphin, is introducing its BRANDEdit Influencer Showroom to New York...

Influencer

Former “Love Island” Contestant Turned Influencer Molly-Mae Hague Is Launching Her Fashion Brand “Maebe”

Molly-Mae Hague, a 25-year-old influencer and former ‘Love Island’ contestant, will launch her new fashion brand,...

Brand

Qatar Tourism Awards: 10 Influencers Vying for the Public’s Vote

Qatar Tourism has opened public voting for its “Tourism Influencer of the Year” award, a new...

Influencer

Karys Elise Wright: The 20-Year-Old TikToker Turning Viral Trends Into Global Brand Deals

From filming “embarrassing” videos in her Cumbrian village to collaborating with global brands, Karys Elise Wright’s...

Brand

Traackr CEO Reveals How Brands Can Boost Influencer Results 4x With New Analytics Tool

Brands and creators dance in perfect harmony, their partnerships yielding four times the results of their...

Influencer

How Amin Built Chicago Food Guide into a Culinary Media Success

A creative success story turned business venture, Chicago Food Guide has transformed his love for exploring...