Agency

The Perfect Match: Why gen.video Acquired Lionize To Build The Next-Gen Creator Marketing Platform

In June, gen.video made headlines by acquiring AI-powered influencer marketing platform Lionize, the brainchild of data...

Brand

Influencer Brand Neutonic Secures $3.7M Seed Funding To Fuel UK, U.S. Expansion

Neutonic, the nootropic beverage startup co-founded by fitness influencer James Smith and “Modern Wisdom” podcast host...

Influencer

Aviation Influencer Nonstop Dan Reveals Kuwait Airways’ Response To Controversial Flight Incident 

Following a controversial incident involving aviation content creator Nonstop Dan aboard a Kuwait Airways first-class flight...

Brand

Unilever India Slashes Traditional Ad Budget, But Boosts Influencer Spending By 40% In Digital Strategy Shift

Hindustan Unilever Limited (HUL), India’s largest consumer goods company, has reduced its overall advertising and promotional...

Technology

Inside B4A’s Strategy To Scale Influencer Partnerships In Brazil’s Beauty Market

In a country with the world’s third-largest beauty market but limited startup capital, tech company Beauty...

Commentary

Reserve These Dates for Not-to-be-Missed Creator Economy Events in August

Scale up your creator economy initiatives by attending industry-focused events this August. Connect with the right...

Brand

REFY Beauty Taps Vagabond Digital For Global Marketing Push As Both Manchester Brands Eye International Growth

REFY Beauty has appointed Vagabond Digital as its performance marketing partner to support global expansion plans....

Influencer

From Fan To Featured Creator: Samantha Eve’s VidCon Moment

When Samantha Eve posted a TikTok video comparing cheating boyfriends to math tests in 2019, she...

Influencer

Influencer Bretman Rock Joins Range Media Partners With 50 Million-Strong Following

Digital creator and beauty influencer Bretman Rock has signed with Range Media Partners for representation, bringing...

Influencer

How One Influencer’s Campaign Led To UK Vape Ban

A single social media post by environmental influencer Laura Young has culminated in a UK-wide ban...

Influencer

Identity Theft: Influencer Discovers Deepfake AI Account Stealing Her Wedding Photos

Brooklyn-based content creator Kelly Stranick recently discovered an AI-generated Instagram account using her wedding photos with...

Brand

Leasing.com Taps Automotive Influencer Tom Shorrock To Demystify Car Leasing Process

Leasing.com has partnered with automotive content creator Tom Shorrock in a video-first collaboration aimed at making...

Influencer

Dr Disrespect’s Twitch Ban: A Timeline of the Inappropriate Messages Controversy

When Twitch permanently banned Guy “Dr Disrespect” Beahm in June 2020, the platform offered no public...

Brand

‘Dancing With The Stars’ Ramps Up Influencer Strategy By Inviting Twitch Star Kai Cenat To Join The Show

“Dancing with the Stars” (DWTS) has extended an invitation to Kai Cenat, one of the world’s...

Influencer

Steven Bartlett Takes Co-Ownership Of Creator Platform Stan As Company Hits $30M In Revenue

Steven Bartlett, an entrepreneur and host of the “The Diary of a CEO” podcast, has joined...

Agency

PRophet Introduces AI Agentic Search Tool To IMAI Platform For Influencer Discovery Efficiency

PRophet has announced an upgrade to its InfluencerMarketing.AI platform with the introduction of AI Agentic Search,...

Agency

Publicis Groupe Acquires Captiv8 To Strengthen Influencer Capabilities

Publicis Groupe announced the acquisition of Captiv8, an end-to-end influencer marketing platform, continuing its expansion in...

Talent Collectives

The CEO Influencer: What Fetch Agency Is Bringing To Cannes

Fetch, a New Delhi-based influencer management and PR agency, is introducing entrepreneurs to the Cannes Film...

Commentary

Group RFZ Launches Tool To Measure Individual Influencer Post Performance, Impact

Digital measurement firm Group RFZ has announced a new service in Content Lens, a tool designed...

Commentary

Major Brands, Influencer Firms Sign Updated Marketing Code Of Conduct

The Incorporated Society of British Advertisers (ISBA) and the Influencer Marketing Trade Body (IMTB) have announced...

Influencer

Oxford U Student Influencers Leverage Online Presence For Professional Advancement

While Oxford University’s official Instagram boasts 1.8 million followers, student content creators are building audiences independent...

Commentary

UK Influencer Ad Disclosure Compliance Still Lags Despite Modest Gains

Fewer than three in five influencer advertisements on Instagram and TikTok in the UK are adequately...

Agency

Influencer Agency By Niggi Rebrands as Mumkin, Expanding Services Beyond Boutique Roots

By Niggi, the Dubai-based influencer marketing agency established in 2018, announced its rebrand to Mumkin as...

Commentary

Influencer Reveals 88% of Creators Still Operate as Side Hustlers Despite Industry Growth

Influencer, a global marketing agency, recently released new research highlighting key insights into the creator economy...

Influencer

Wellness Influencer Dr. Casey Means Is Trump’s New Surgeon General Nominee

Dr. Casey Means, a physician-turned-wellness influencer, is U.S. President Donald Trump’s new surgeon general candidate after...