Leasing.com has partnered with automotive content creator Tom Shorrock in a video-first collaboration aimed at making car leasing more accessible to consumers. The partnership represents an expansion of Leasing.com’s social-first content marketing strategy, aligning with broader industry trends where drivers increasingly seek advice from trusted creators.

According to Motor Trade News, the collaboration focuses on breaking down complex financing concepts through practical, jargon-free guidance. Content will include explanations of leasing fundamentals, comparisons between financing options, and reviews of current vehicle models.

“This is about making leasing clearer and more approachable for everyone, from car enthusiasts to first-time leasers,” Mike Fazal, COO at Leasing.com, said in a statement.

Shorrock brings significant automotive media experience to the partnership. As host of Total Car Reviews (TCR TV), he has built an audience exceeding 60,000 followers across multiple social platforms. His content focuses on both classic vehicle restoration and modern vehicle reviews.

Beyond his YouTube presence, Shorrock serves as a presenter for Men & Motors TV and has worked on television programs including Goblin Works Garage, Wheeler Dealers, and World’s Greatest Cars on Quest.

A Broader Marketing Trend

The partnership follows a pattern seen elsewhere in the automotive sector, where companies leverage creator relationships to build trust with their audience. 

This approach mirrors strategies employed by other automotive platforms, such as VINwiki, which transformed from a vehicle history database into a media brand generating 50 million monthly views through consistent, creator-driven content.

“There are still a lot of misconceptions around leasing, and I’m looking forward to helping clear those up,” noted Shorrock. “This is a great opportunity to give people real, useful information so they can decide what works best for them.”