PRophet has announced an upgrade to its InfluencerMarketing.AI platform with the introduction of AI Agentic Search, a search assistant designed to help brands and agencies more efficiently identify influencers for campaigns. The tool aims to deliver dynamic, human-like conversations for creator discovery.

The AI assistant processes natural-language queries such as “Show me fashion influencers in Paris with high engagement on TikTok” and delivers real-time results. The system automatically applies relevant filters based on user input, reducing manual work and eliminating guesswork in the search process.

Other features include incorporating memory and context awareness, remembering past searches and preferences to provide increasingly personalized recommendations. 

Platform Background

The launch follows IMAI’s recent enhancements, including 12-year brand safety look-back capabilities and advanced performance measurement tools. These updates address brand safety concerns and performance tracking, two significant challenges in influencer marketing.

Eran Nizri, founder and CEO of IMAI, describes the technology as “an intelligent agent that understands what you’re looking for and helps you discover the right creators in seconds.” The system operates through proprietary language models combined with IMAI’s creator database.

IMAI connects brands with over 300 million creators worldwide and serves clients including Nespresso, Samsung, Coca-Cola, and Estée Lauder. In July 2024, Stagwell acquired the platform as part of its seventh acquisition that year, integrating it into the PRophet Comms Tech Suite.

Aaron Kwittken, Global CEO and founder of PRophet, positions the technology as advancing beyond “spreadsheets and guesswork” toward predictive technology that understands marketing goals and guides real-time decision-making.