Brand

Chewy Expands Creator Commerce Platform To 600+ Influencers Ahead Of Holiday Pet Spending Surge

Chewy reached more than 600 creators in its Storefronts platform ahead of the holiday season, expanding...

Commentary

Most Audiences Discover News Influencer Content By Accident, Not Design

Social media news influencers have established themselves as significant alternative information sources for American consumers, with...

Commentary

News Creators Rival Traditional Media For Audience Attention, Global Study Shows

A new study from the Reuters Institute for the Study of Journalism reveals a striking geographic...

Commentary

China Now Requires Degrees For Influencers Discussing Professional Topics

Cyberspace Administration of China (CAC) started implementing new regulations on October 25, requiring influencers discussing professional...

Commentary

Singapore Digital Landscape Reveals Key Shifts In Consumer Marketing Engagement

Singapore’s position as a global digital leader is creating distinctive patterns in consumer engagement across marketing...

Agency

Inside IPG Health’s European Expansion: How Influencer ID Is Bringing Creator Marketing To Regulated Healthcare

IPG Health is bringing its Influencer ID service to Europe, extending an end-to-end influencer marketing solution...

Talent Collectives

How Tarra Stubbins’ Take It Easy Group Turns Creative Chaos Into Structure

When influencers become brands, many find themselves unprepared for what comes next: running an actual business....

Commentary

NIL Athletes Emerge As Gen Z’s Most Trusted Influencers, Report Finds

The rise of Name, Image, and Likeness (NIL) policies in collegiate athletics has created a new...

Agency

Linqia Launches Creator-Led Retail Media Offering

Linqia is launching a creator-led retail media offering designed to integrate influencer content directly into retail...

Strategy

Uganda Taps Influencers From Four Countries To Boost Tourism Market

Uganda has launched an influencer-driven tourism promotion strategy through its diplomatic missions abroad, partnering with content...

Agency

The Human Standard: Why People Have Influence Treats Creators Like Partners, Not Deliverables

Influencer marketing agency People Have Influence has built a business that treats creators as valued partners...

Agency

Audacy Partners With MOGL To Integrate Athlete NIL Influencers Into Sports Audio Content

Audacy, an audio content and entertainment company, has announced a strategic partnership with MOGL, an athlete...

Influencer

The Honest Appeal Of Isabel Wherry: How A Young Mother Turned Family Moments Into A Full-Time Career

At age 20, Isabel Wherry found herself in a unique position – married with newborn twins...

Brand

Sephora Unveils Creator-Powered Affiliate Platform For Shoppable Influencer Storefronts

Sephora introduces “My Sephora Storefront,” a creator-powered affiliate platform that allows U.S. influencers to build customizable...

Technology

Eran Nizri Unpacks IMAI’s New AI-Powered Creator Discovery Tool

PRophet released AI Agentic Search for InfluencerMarketing.AI (IMAI) in May, introducing conversational search capabilities that change...

Brand

CreatorHub Madrid Set To Launch With 50+ Influencers As Partner App Luffa Debuts

CreatorHub Madrid, a new multi-day event focused on content creators and technology, is scheduled to launch...

Agency

Cultural Translators: How Influencer Agency Unlocks African Markets For Global Brands

Global brands attempting to enter African markets frequently stumble over a basic misconception that successful marketing...

Commentary

Irish Regulators Join Forces To Crack Down On Influencer Content

The Competition and Consumer Protection Commission (CCPC) and the Advertising Standards Authority (ASA) in Ireland have...

Technology

MOGL Debuts AI Assistant To Cut NIL Campaign Launch Time

MOGL has launched an AI Assistant designed to streamline name, image, and likeness (NIL) campaigns for...

Agency

South African Influencers Graduate From Dentsu’s School Of Influence Program

Eight emerging South African creators have graduated from the dentsu School of Influence, joining peers from...

Commentary

Fake Faces, Real Drugs: AI Influencers In Pharma Advertising

Pharmaceutical companies are exploring synthetic personalities as brand ambassadors, raising questions about transparency, trust, and regulatory...

Technology

AI Startup Rocksalt Raises $3.5M To Turn Execs Into Influencers

Rocksalt, a San Francisco-based startup, has secured $3.5 million in seed funding to expand its AI...

Talent Collectives

The Bright Side Of Creator Management: Unpacking Bridget Jarecki’s ‘Humanizer’ Approach

Bridget Jarecki witnessed talented creators being dropped from agency rosters simply because they didn’t generate enough...

Commentary

Lawyers Caution Influencers On Posting Political Content Amid ICE Crackdown

Lawyers in the United States are telling non-immigrant content creators to avoid political commentary as immigration...

Commentary

North Korea Restricts Western Influencers From Upcoming Trade Fair

North Korea is prohibiting Western influencers and content creators from participating in an upcoming international trade...