Brand

Skincare Brand Evereden Gives Equity to Teenage Influencers in Shift From Paid Sponsorships

Evereden, a New York-based Gen Alpha skincare brand, has granted equity stakes to three teenage creators...

Brand

Samsung Brings 140 Influencers to San Francisco to Launch Galaxy S26 Ultra Through Creator-Led Campaign

Samsung Electronics hosted 140 influencers from 35 countries at its #TeamGalaxy Connect 2026 event in San...

Brand

Domino’s Taps Athletes, Influencers, and Creators to Promote Pizza Campaign During March Madness

Domino’s is launching a social-first campaign ahead of March Madness, featuring the personal pizza customizations of...

Commentary

India’s Ad Watchdog Deploys Influencers to Combat Greenwashing, Dark Patterns

The Advertising Standards Council of India (ASCI) has launched its first influencer-led campaign to raise consumer...

Influencer

Gordon Ramsay Credits Influencers As More Powerful Than Traditional Critics In London Restaurant Launch Strategy

Gordon Ramsay’s public endorsement of Influencer Marketing over traditional press comes as Fox Entertainment launches a...

Agency

Glossy Launches Campus Creator Network To Connect Beauty Brands With Gen-Z University Influencers

Glossy has launched Glossy Campus, a creator network connecting beauty and wellness brands with university-based influencers...

Agency

From Followers To Ownership: How Rare Flower’s Zhāo Lewis Liú Is Reframing The Creator Incubator Model

Rare Flower Agency is a Los Angeles-based agency designed to help creators move beyond brand deals...

Brand

Outdoor Retailer Debuts Creator Program, Embedding 150 Influencers Into August Trade Show

Outdoor Retailer will embed 150 outdoor-focused creators into its August 19-21 trade show floor through a...

Agency

How StreetTalk Turned Street Interviews Into A Performance Engine For Consumer Brands

StreetTalk is a New York-based creative and advertising company that has built its business around unscripted...

Technology

Korean Himaroo Raises $5.5M For AI Influencer Platform ReverseTok

Korean tech company Himaroo secured $5.48 million in funding from SB Partners and Smart Study for...

Strategy

Why Lowe’s Is Betting On A Creator Network To Turn DIY Into Social Commerce

Jennifer Wilson has spent nearly two decades inside Lowe’s – long enough, she says, to have...

Agency

Online Travel Agency Trip.com Launches Creator Ecosystem With 12K Influencers, $14M Incentive Fund

Trip.com Group unveiled Trip Community, a unified platform integrating the company’s content and creator initiatives to...

Brand

Automotive Corporation Stellantis Criticizes Influencers Over ‘Unprofessional’ Jeep Recon Video

Stellantis has responded to a viral TikTok video by Los Angeles-based content creators who disassembled parts...

Commentary

PayPal’s Honey Extension Lawsuit Dismissed, Influencers Get Chance To Amend Claims

A federal judge dismissed affiliate marketers’ lawsuit against PayPal over its Honey browser extension, but granted...

Commentary

How Isabella Chen Is Raising The Legal Bar For Creator Management

Most creator managers promise to “handle the business” so talent can focus on content. Isabella Chen...

Strategy

The Business Behind Clae: Mādin’s Nick Valenti On What Makes Creator Brands Break Through

Influencers aren’t just selling products anymore. They’re building companies anchored in culture, lifestyle, and community. In...

Agency

OpenSponsorship’s Ishveen Jolly On Bringing Analytics To The Business Of Influence

Ishveen Jolly is among a growing class of entrepreneurs using data to bring structure to the...

Brand

Chewy Expands Creator Commerce Platform To 600+ Influencers Ahead Of Holiday Pet Spending Surge

Chewy reached more than 600 creators in its Storefronts platform ahead of the holiday season, expanding...

Commentary

Most Audiences Discover News Influencer Content By Accident, Not Design

Social media news influencers have established themselves as significant alternative information sources for American consumers, with...

Commentary

News Creators Rival Traditional Media For Audience Attention, Global Study Shows

A new study from the Reuters Institute for the Study of Journalism reveals a striking geographic...

Commentary

China Now Requires Degrees For Influencers Discussing Professional Topics

Cyberspace Administration of China (CAC) started implementing new regulations on October 25, requiring influencers discussing professional...

Commentary

Singapore Digital Landscape Reveals Key Shifts In Consumer Marketing Engagement

Singapore’s position as a global digital leader is creating distinctive patterns in consumer engagement across marketing...

Agency

Inside IPG Health’s European Expansion: How Influencer ID Is Bringing Creator Marketing To Regulated Healthcare

IPG Health is bringing its Influencer ID service to Europe, extending an end-to-end influencer marketing solution...

Talent Collectives

How Tarra Stubbins’ Take It Easy Group Turns Creative Chaos Into Structure

When influencers become brands, many find themselves unprepared for what comes next: running an actual business....

Commentary

NIL Athletes Emerge As Gen Z’s Most Trusted Influencers, Report Finds

The rise of Name, Image, and Likeness (NIL) policies in collegiate athletics has created a new...