Brand

VisitBritain Brings Nine International Influencers to UK Screen Tourism Tour

VisitBritain, the UK’s national tourism agency, hosted nine international content creators across Manchester, North Wales, Northumberland...

Influencer

Influencer Matilda Djerf’s Fashion Brand Opens First Permanent Store in New York

Djerf Avenue, the fashion and beauty brand founded by Swedish influencer Matilda Djerf, opened its first...

Agency

Stradvert Media Turns Street Interviews Into a Performance Play for DTC Brands

Audiences have learned to identify paid endorsers. Influencers, actors, and UGC creators all carry an implied...

Commentary

Tom Steyer’s Campaign Cleared of Fines Over Undisclosed Influencer Posts

California’s campaign finance regulator has closed its investigation into Tom Steyer’s gubernatorial campaign without issuing fines,...

Commentary

European Parliament Backs EU Code of Conduct for Influencers in Youth Safety Push

On September 17, the European Parliament voted to call for an EU-wide code of conduct governing...

Strategy

Sen. Ed Markey’s Reelection Campaign Enlists Influencers in Massachusetts Senate Primary

U.S. Senator Ed Markey’s reelection campaign is working with social media influencers, some paid and some...

Agency

Unpacking Dexerto’s Evolution From Gaming Publisher to Full-Service Agency

Dexerto Media Group launched in 2015 as a gaming publication built by people who competed in...

Commentary

California Lawmakers Introduce Bill Requiring Influencers to Disclose Paid Political Posts

Sen. Adam Schiff (D-Calif.) has introduced legislation that would require social media influencers to post a...

Commentary

Macao Launches Initiative to Help Local Brands, Influencers Expand Globally

Macao’s Economic and Technological Development Bureau (DSEDT) has launched the “MARCA✦MACAU Macao Signature” initiative, a program...

Commentary

Brands Face Copyright Liability for Influencer Music Use as Platform Gaps Leave Exposure Unmanaged

A legal theory advanced in Sony Music’s 2023 lawsuit against beauty brand OFRA Cosmetics is drawing...

Brand

Skincare Brand Evereden Gives Equity to Teenage Influencers in Shift From Paid Sponsorships

Evereden, a New York-based Gen Alpha skincare brand, has granted equity stakes to three teenage creators...

Brand

Samsung Brings 140 Influencers to San Francisco to Launch Galaxy S26 Ultra Through Creator-Led Campaign

Samsung Electronics hosted 140 influencers from 35 countries at its #TeamGalaxy Connect 2026 event in San...

Brand

Domino’s Taps Athletes, Influencers, and Creators to Promote Pizza Campaign During March Madness

Domino’s is launching a social-first campaign ahead of March Madness, featuring the personal pizza customizations of...

Commentary

India’s Ad Watchdog Deploys Influencers to Combat Greenwashing, Dark Patterns

The Advertising Standards Council of India (ASCI) has launched its first influencer-led campaign to raise consumer...

Influencer

Gordon Ramsay Credits Influencers As More Powerful Than Traditional Critics In London Restaurant Launch Strategy

Gordon Ramsay’s public endorsement of Influencer Marketing over traditional press comes as Fox Entertainment launches a...

Agency

Glossy Launches Campus Creator Network To Connect Beauty Brands With Gen-Z University Influencers

Glossy has launched Glossy Campus, a creator network connecting beauty and wellness brands with university-based influencers...

Agency

From Followers To Ownership: How Rare Flower’s Zhāo Lewis Liú Is Reframing The Creator Incubator Model

Rare Flower Agency is a Los Angeles-based agency designed to help creators move beyond brand deals...

Brand

Outdoor Retailer Debuts Creator Program, Embedding 150 Influencers Into August Trade Show

Outdoor Retailer will embed 150 outdoor-focused creators into its August 19-21 trade show floor through a...

Agency

How StreetTalk Turned Street Interviews Into A Performance Engine For Consumer Brands

StreetTalk is a New York-based creative and advertising company that has built its business around unscripted...

Technology

Korean Himaroo Raises $5.5M For AI Influencer Platform ReverseTok

Korean tech company Himaroo secured $5.48 million in funding from SB Partners and Smart Study for...

Strategy

Why Lowe’s Is Betting On A Creator Network To Turn DIY Into Social Commerce

Jennifer Wilson has spent nearly two decades inside Lowe’s – long enough, she says, to have...

Agency

Online Travel Agency Trip.com Launches Creator Ecosystem With 12K Influencers, $14M Incentive Fund

Trip.com Group unveiled Trip Community, a unified platform integrating the company’s content and creator initiatives to...

Brand

Automotive Corporation Stellantis Criticizes Influencers Over ‘Unprofessional’ Jeep Recon Video

Stellantis has responded to a viral TikTok video by Los Angeles-based content creators who disassembled parts...

Commentary

PayPal’s Honey Extension Lawsuit Dismissed, Influencers Get Chance To Amend Claims

A federal judge dismissed affiliate marketers’ lawsuit against PayPal over its Honey browser extension, but granted...

Commentary

How Isabella Chen Is Raising The Legal Bar For Creator Management

Most creator managers promise to “handle the business” so talent can focus on content. Isabella Chen...