Technology

Looking For Viral Influencers? Try Fohr’s New App That Touts ‘Creator Intelligence’

Creator content performance has become increasingly unpredictable in recent years, with posts from the same account...

Agency

The Investment-Execution Gap: Why Brands Miss The Mark With Creator Marketing Despite Record Spending

As companies pour millions into creator marketing, many continue to fall short of success. Influencity CEO...

Technology

Influencers Explain How PayPal’s Money-Saving Browser Extension Honey Short-Changes Them

PayPal’s Honey browser extension faces legal challenges from content creators who claim the platform diverts affiliate...

Commentary

News Influencers Draw Regular Audience, But Recognition Remains Fragmented

Recent research from Pew Research Center revealed that 21% of U.S. adults regularly consume news from...

Technology

Building The Foundation: How Modash Creates Essential Infrastructure For Creator Partnerships

“Most companies in this space haven’t invested in building the underlying technology that can deliver a...

Brand

Over 7,400 Influencers Apply For White House Accreditation

More than 7,400 content creators submitted applications for White House press credentials within 24 hours of...

Brand

Voltas Beko Taps Influencers To Promote Refrigerator Technology

Voltas Beko is launching a new influencer marketing campaign to showcase its HarvestFresh refrigerator technology, expanding...

Technology

Intellifluence Marks Milestone With 250,000 Influencers On Its Platform

Intellifluence, a warm contact influencer network, announced it has surpassed 250,000 influencers on its platform, including...

Platform

RedNote Taps Influencers To Boost U.S. User Base Amid TikTok’s Turmoil

Chinese social platform RedNote is making strategic moves to capture the attention of American users as...

Commentary

Traackr Highlights Top Fashion Influencers To Watch In 2025

Influencer marketing platform Traackr has revealed the top fashion influencers to watch this year in its...

Platform

TikTok is set to sponsor a Trump inauguration celebration on January 19 in spite of ban

TikTok is set to sponsor a $50,000 inauguration celebration on January 19, honoring social media influencers...

Brand

Saudi Arabia Taps International Influencers To Reshape Its Global Tourism Image

The Saudi Tourism Authority (STA) announced a new partnership aimed at expanding its global influencer marketing...

Commentary

New Creator Campuses Opening Early 2025 Could Be The Answer To Influencer Burnout, Report Shows

Two major agencies are launching physical spaces for creators in early 2025, signaling a potential shift...

Influencer

Two Gen Z Influencers Are Turning One Of America’s Most Notorious Corporate Scandals Into Their Next Performance Art Piece

Connor Gaydos and Peter McIndoe, the social media influencers behind the viral “Birds Aren’t Real” phenomenon,...

Commentary

How Travel Influencers Have Reshaped The Tourism Industry In The Last Few Years [REPORT]

RX has released a new report, “The Power of Influencer,” citing multiple studies and sources to...

Agency

How Gifted Social Is Reshaping Brand-Creator Partnerships In Hospitality Marketing

As social media marketing often prioritizes transactions over relationships, Scott Willson is introducing a fresh approach...

Agency

StatSocial Launches Audience Discovery Tool That Lets Brands Find Influencers Based On Who Actually Sees Their Content

StatSocial has introduced a new influencer marketing platform that enables brands to search for creators based...

Brand

Target Joins Forces With 35+ Major Brands On This Popular Influencer Sales Platform

Target has expanded its social commerce presence by joining Linktree, a platform that enables creators and...

Brand

The U.S. Army Reveals New Plan For Military Influencers

The U.S. Army is developing a new policy for service members who have built substantial social...

Influencer

Dentsu’s Influencer School Opens Applications For 2025

Dentsu is accepting applications for its 2025 influencer education program in South Africa. As per Media...

Commentary

Brand Content Shapes Holiday Shopping, With Promo Codes And Influencers In The Lead [REPORT]

A new consumer survey from Sprout Social reveals that brand content on social media influences holiday...

Technology

Travel Influencers Can Now Share Ultra-Private Tips On This OnlyFans-Inspired Platform

A new travel platform offers influencers a way to monetize their destination expertise through a subscription-based...

Commentary

Nearly 80% Of Consumers Trust UGC Content More Than Influencers In 2024 [REPORT]

The Influencer Marketing Factory has released a report titled “The Ultimate Creator Guide,” analyzing creator economy...

Brand

Amazon Expands Influencer Program To Kenya Amid TikTok Boom

Amazon is expanding its Influencer Program to Kenya to leverage the country’s high engagement on platforms...

Technology

URLgenius’ Scott Allan Reveals How Brands Can Tap Into Holiday Shopping Trends

URLgenius is a cloud-based platform that allows marketers to create links that intelligently open specific screens...