Agency

Omnicom Expands Live Shopping, Sports Advertising Capabilities Through Cannes Lions Partnerships

Omnicom Group is enhancing its strategic focus on “live” marketing and sports advertising capabilities through new...

Brand

Chinese Car Manufacturer Takes Legal Action Against 37 Influencers For Defamation

BYD, one of China’s leading electric vehicle manufacturers, announced on June 4 that its Legal Department...

Commentary

Portugal Calls For Tighter Regulations On Influencer Advertising Amid Consumer Protection Concerns

Portugal’s Association for Consumer Protection (Deco) has called for clearer regulations governing influencer marketing, citing growing...

Commentary

Left-Leaning News C Flock To Bluesky While Maintaining X Presence, Pew Reports

A new Pew Research Center analysis reveals that news influencers, particularly those with left-leaning political orientations,...

Commentary

Amid Sports Betting Crackdown, Brazil Senate Committee Bans Influencers From ‘Bets’ Promotions

Brazil’s Senate Sports Committee has approved legislation that significantly restricts betting advertising and prohibits the use...

Technology

How Adebayo Owosina’s Goalr App Turns Physical Movement Into Marketing Impact

After more than a decade in advertising, working with major brands like Hennessy, Adebayo Owosina, an...

Commentary

Spain Cuts Ties With Influencers As ‘Selfie Tourism’ Overwhelms Balearic Islands

Spain has severed ties with influencers promoting the Balearic Islands’ iconic destinations as officials address the...

Commentary

Influencers Celebrated at WIBA Awards 2025 In Cannes, Panda Boi Takes Grand Prize

Image credit: WIBA Awards The seventh annual World Influencers and Bloggers Association (WIBA) Awards ceremony honored...

Commentary

ALO Yoga, Influencers Hit With $150M Class Action Lawsuit Over Undisclosed Paid Social Media Campaigns

A class action lawsuit filed in federal court in Illinois targets popular athleisure brand ALO Yoga...

Brand

Why SheaMoisture Tapped Influencers To Promote New Hair Collection Launch

SheaMoisture hosted its first international brand trip in March to Montego Bay, Jamaica, to launch its...

Commentary

Experts Bring Legal Issues To Light As Creator Economy Grows

Legal experts at Alt Legal’s 2025 I ♡ Trademarks Conference Influencer Marketing Panel have identified a...

Influencer

Luxembourg Influencers Struggle As Local Businesses Resist Paying For Content

Content creators in Luxembourg are reporting challenges in monetizing their work as domestic businesses remain reluctant...

Commentary

Winmo Launches ‘Influencer Insights’ Feature To Give Brands Early Advantage In Creator Partnerships

Winmo introduces Influencer Insights, a new feature within its Sponsorship Hub that provides visibility into influencer-brand...

Brand

From Superfans To Influencers: How Supercell Built A 300K Creator Army

Mobile game developer Supercell reports expanding its creator program from 1,200 to nearly 300,000 participants, according...

Influencer

College Athletes’ Social Media Gold Rush: Partnership Turns Student-Athletes Into Influencers

The University of North Carolina (UNC) partnered with Article 41, a firm founded by UNC alumna...

Commentary

Mining Goes Digital: How Influencers Are Reshaping Industry Recruitment, Investment

The traditionally conservative mining industry is adopting influencer marketing strategies to address talent shortages and improve...

Commentary

Creator Pay Transparency: A Win-Win For Brands And Influencers

New research reveals that pay transparency in the creator economy benefits both brands and influencers, helping...

Brand

Best Buy Launches Creator Program Partnering With Tech Influencers

Best Buy has introduced a new platform enabling content creators to build branded digital storefronts on...

Technology

Hopper HQ: Connecting Creator Trends And Brand Stability

Creators chase viral trends through algorithm-friendly formats that can generate millions of views regardless of follower...

Commentary

Beauty Brands Leverage Influencer Partnerships For Heightened Consumer Impact

Content from influencers and creators deliver higher returns than brand-owned channels across the beauty industry, according...

Strategy

The Rise Of Employee Influencers: How EGC Is Making A Mark In Brand Marketing In 2025

Employee-generated content (EGC)—content created and shared by employees that showcases their experiences, insights, and perspectives about...

Influencer

MrBeast, Fede Vigevani To Host International Creator Basketball Showdown On April 25

MrBeast is partnering with Mexico City-based Fede Vigevani to organize a basketball game pitting Spanish-speaking influencers...

Influencer

New Zealand Influencers Face Fines Over Offshore Online Casino Promos

Influencers in New Zealand have received takedown notices from the Department of Internal Affairs (DIA) following...

Commentary

Utah Enacts New Legislation Protecting Children Of Influencers Following Ruby Franke Case

Utah is implementing new protections for children of online content creators following the child abuse conviction...

Brand

Guinness Smooth Taps Uganda Influencers For Upcoming ‘Make It Yours’ Campaign

Guinness Smooth has introduced a new brand identity and announced partnerships with prominent Ugandan creative talents...