Avocados From Mexico has concluded its largest Canadian influencer marketing initiative to date, partnering with 51 content creators to promote the brand. The eight-month campaign features chefs, nutritionists, lifestyle influencers, family content creators, and food experts who produced content showcasing the versatility of avocados.

The year-round strategy follows key seasonal themes, including holiday recipes, National Health and Nutrition Month, family meal ideas, Cinco de Mayo celebrations, and summer entertaining. This approach allows for continuous storytelling rather than short-term collaborations.

“What makes this campaign unique is its continuity, diversity, and relevance,” said Xavier Bernard, consultant for Avocados From Mexico, in a press release. “We’re not just showing avocados on toast, we’re sharing how Canadians actually use them in real life, all year round.”

The content creators delivered 276 original posts across platforms, including Instagram Reels, TikTok, and blogs. These posts generated over 600,000 impressions with an average engagement rate of 4%.

Earlier this spring, the brand also collaborated with six Canadian chefs on a separate initiative that highlighted multicultural cuisine through avocado recipes, earning national media coverage.

Campaign Timing Aligns with Consumption Trends

The campaign launches as Canadian avocado consumption reaches new heights, with consumers now among the top avocado purchasers globally. Canadians consume more than 2 billion avocados annually.

Avocados From Mexico promotes its product attributes, including year-round availability from Michoacán, Mexico, due to its unique growing climate. The campaign highlights the fruit’s nutritional benefits, including its healthy fat and fiber content, as well as its culinary versatility, from breakfast dishes to desserts.

The campaign also supported a co-branded retail activation with Tia Rosa, a Mexican tortilla brand recently introduced to Quebec markets, which included a contest across grocery chains.