Forbes has announced the launch of Forbes Creator, a social-first network designed to produce original content and develop intellectual property across social media, video, podcasts, and live experiences.

The network pairs creators, entrepreneurs, industry leaders, and subject matter experts with Forbes’ editorial brand to extend its journalism across platforms where audiences discover and share content. Forbes selects creators based on content expertise, credibility, and cultural influence.

“By bringing together trusted industry experts and influential creators, the Forbes Creator Network extends Forbes’ mission to inform and connect audiences wherever they discover ideas and shape conversations,” said Sherry Phillips, CEO of Forbes. “The result is a powerful environment for brands to engage consumers through the voices they trust most.”

Inaugural Roster and Content Focus

The network launches with a roster of creators covering careers, entrepreneurship, technology, and culture. 

Sho Dewan, founder and CEO of Workhap, brings nearly two million social followers and has already debuted “The Work Hotline,” a Forbes Creator podcast focused on workplace and career advice. Erin McGoff, founder of AdviceWithErin and a New York Times bestselling author, reaches more than seven million followers globally. Griffin Johnson, whose content centers on sports ventures and lifestyle, carries a combined audience of nearly 15 million followers. 

The roster also includes comedian Joe Fenti, Emmy-nominated digital culture and technology expert Shira Lazar, and technology and AI commentator Jenny Stojkovic.

Live Events and Leadership

Forbes Creator will launch “Creator Correspondents,” a live-event reporting program set to begin at the Forbes Power Women’s Summit in September. 

Tim Pierson, Forbes’ Head of Video, expands his role to oversee the new off-platform group. Chloe Moore has been appointed Vice President of the Forbes Creator Network, responsible for creator partnerships, talent strategy, and network growth.

“Forbes Creator allows us to combine the authority and credibility that Forbes is known for with the authenticity, accessibility, and community that creators have built with their audiences,” Moore said.

Forbes reports its brand reaches more than 140 million people monthly worldwide.

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