Winmo introduces Influencer Insights, a new feature within its Sponsorship Hub that provides visibility into influencer-brand partnerships across industries.

Unveiled at Mirren Live, the platform tracks over 265 brands partnering with major influencers across consumer categories and maps 239 unique influencers to active brand relationships. The system offers detailed views of partnerships with mega-, macro-, and micro-influencers across Instagram, TikTok, and YouTube.

“We’ve always believed that actionable, forward-looking intelligence drives the best outcomes for our clients,” Winmo CEO Dave Currie said in a press release. “In today’s market, being early to a brand’s sponsorship or creator strategy can make all the difference.”

Coverage Across Categories

The initial release includes data on both agency-represented and independent creators across multiple focus areas including health & wellness, gaming, lifestyle, and entertainment.

Influencer Insights aims to address a market need by helping new business professionals and agencies identify which brands are currently investing in influencer strategies and which specific creators they are activating before competitors.

The feature is now available within Winmo’s Sponsorship Hub as part of the company’s expanded modular pricing system.

Interested parties can preview a sample dataset of over 40 brand-influencer marketing relationships spanning parenting, beauty, and health & wellness influencers collaborating with brands including Nespresso, Lancome, and Fabletics.