The Washington Post announced that Sara Kehaulani Goo will return to the organization as President of its new Creator Network, effective August 25. Goo, who most recently served as Editor-in-Chief at Axios, will report directly to Chief Strategy Officer Suzi Watford.

The Creator Network represents the Post’s expansion beyond traditional journalism into the creator economy, operating independently from the organization’s Newsroom and Opinion sections.

According to the announcement, the Creator Network will function as the Post’s “third newsroom,” focusing on building personality-driven content and franchises targeted at specific audience segments. Unlike the traditional newsroom structure, this unit will develop an innovative commercial model centered around creators.

“This is an exciting time to innovate in the media industry as people increasingly rely on content creators from a variety of platforms for information,” Goo stated in a LinkedIn post announcing her appointment.

The Creator Network aims to embrace artificial intelligence for content creation and distribution while developing tools, services, and infrastructure to support creator success.

New Media Initiative

Goo brings relevant experience to this role, having previously served at the Post as a reporter and editor earlier in her career. At Axios, she built the newsroom and introduced new content delivery methods, while also overseeing Axios Live and New Platforms, where she managed live journalism events, podcasts, and other new ventures.

“Sara has steered major news organizations through digital transformations, and we are so fortunate to have her returning to the Post to lead this critical part of our business,” Watford stated in the announcement.

The initiative comes as The Washington Post recognizes that “creators are increasingly important alongside our deeply reported News and Opinion” in reaching broader American audiences.

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