Stories By David Adler
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Platform
Inside TikTok’s Multi-Year NFL Deal To Enhance Football Experience
September 9, 2024TikTok and the National Football League (NFL) announced an expansion of their partnership through a new...
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Brand
West Elm Taps Style Influencer And Instagram Exec Eva Chen To Promote New Children’s Furniture Line
September 9, 2024West Elm, a global design company and Williams-Sonoma, Inc. portfolio brand, announced a new collaboration with...
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Platform
TikTok Ban Support Plummets To 32% – What’s Behind The Shift?
September 9, 2024Support for a U.S. government ban on TikTok has fallen to 32%, down from 50% in...
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Platform
Gen Z’s Surprising Music Hub: 79% Of Teens Use This Platform (Hint: It’s Not Spotify)
September 6, 2024A new study, “PARTY USA Summer 2024,” reveals that YouTube has become the dominant platform for...
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Platform
New YouTube Policy Targets Content Threatening Teen Self-Perception
September 6, 2024YouTube is implementing new measures to limit teenagers’ exposure to certain content related to weight, fitness,...
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Influencer
Viral TikTok Saga ‘Who TF Did I Marry?’ Heads To TV, Starring Natasha Rothwell
September 6, 2024Natasha Rothwell is set to star in and produce a television adaptation of “Who TF Did...
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Technology
LTK Creator App Unveils Dedicated Search Tab, Commission Feature To Boost Earnings
September 6, 2024Creator commerce platform LTK has introduced major updates to its LTK Creator app to enhance creator...
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Technology
UK Creator Alliance Just Dropped a Bombshell On AI Companies – Here’s What They’re Demanding
September 5, 2024The Creators’ Rights Alliance (CRA), a coalition representing over 500,000 professional creators in the UK’s creative...
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Technology
Brit Starr Appointed Chief Marketing Officer At Influencer Platform CreatorIQ
September 5, 2024CreatorIQ, an enterprise influencer marketing platform, has named Brit Starr its new Chief Marketing Officer (CMO). ...
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Technology
Ex-Revolut Duo’s Live-Shopping App Tilt Secures $18M In Funding
September 5, 2024Tilt, a UK-based live-shopping startup founded by former Revolut employees, recently raised $18 million in a...
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Commentary
84% Of TikTok Brand Videos Are Flopping, DAIVID Study Reveals Why
September 5, 2024A new study by creative effectiveness platform DAIVID finds that 84% of branded content on TikTok...
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Brand
RØDE Announces Creator Of The Year Awards Spanning 22 Content Categories
September 4, 2024Australian audio equipment manufacturer RØDE is launching a global competition for content creators. The total prize...
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Influencer
‘Hawk Tuah’ Star Haliey Welch Lands Podcast Deal With Jake Paul’s Media Company
September 4, 2024Hailey Welch, known for the viral “Hawk Tuah” social media moment, has signed with Jake Paul’s...
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Platform
TikTok’s First Singapore Concert Lights Up Night Festival: Local Musicians Go Global
September 2, 2024TikTok debuted its first-ever TikTok Rising concert at the Singapore Night Festival 2024, showcasing six home-grown...
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Commentary
Nearly 40% Of Roblox Creators Say Platform Opened Door To Tech Careers They Never Imagined [REPORT]
September 2, 2024Roblox Corporation released its first economic and social impact report, revealing significant contributions to the U.S....
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Platform
Instagram Brings Creator Lab To India With 3 New Features For Creators
September 2, 2024Instagram has launched its Creator Lab in India, introducing three new features to enhance user engagement...
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Influencer
CAA Signs TikTok Star TooTurntTony As His Ice Tea Brand And Viral Content Go Mainstream
September 2, 2024Creative Artists Agency (CAA) has signed Anthony “Tony” Dawson, better known as TooTurntTony, for representation. Dawson,...
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Platform
YouTube’s Olympic Triumph: How 850M Viewers Devoured Paris 2024 Content
September 2, 2024YouTube reports significant viewership for the Olympic Games Paris 2024, with over 850 million unique viewers...
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Platform
Apple AI Bot Blocked: Top News Sites Say No To Data Scraping
September 2, 2024In recent months, several major news organizations have opted to block Apple’s data collection efforts for...
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Technology
Minisocial’s Playbook: Using Micro-Influencers And UGC To Drive Brand Engagement
September 2, 2024Micro-influencers are becoming essential to modern marketing strategies, and Kirsten Baumberger’s minisocial is leading the charge. ...
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