Agency

Meraki Group’s Vivian Kwan Explains How Her Agency Protects Creators’ Voices Beyond Brand Deals

Vivian Kwan entered the talent management business from the creator side of the table. After experiencing...

Strategy

Creator Marketing Strategist Ryan To to Brands: Stop Briefing Creators Like Ad Agencies

Most brands entering the Creator Economy arrive with the same instinct: find the biggest influencer, hand...

Commentary

Replying to Comments Boosts Social Media Engagement Across All Major Platforms, Data Shows

Creators and brands that reply to comments on their posts consistently outperform those that do not,...

Influencer

KSI Buys Into English Soccer Club Dagenham & Redbridge FC, Orders Docuseries on Ownership Journey

British YouTuber KSI has acquired a minority stake in Dagenham & Redbridge FC, a sixth-tier English...

Brand

Domino’s Taps Athletes, Influencers, and Creators to Promote Pizza Campaign During March Madness

Domino’s is launching a social-first campaign ahead of March Madness, featuring the personal pizza customizations of...

Commentary

The 10 Fastest-Growing Australian Instagram Accounts of February 2026

Korean-Australian actress Yerin Ha added nearly 700,000 Instagram followers in February 2026, the biggest single-month gain...

Commentary

70 Industry Professionals on What Brands Get Wrong About Long-Term Creator Partnerships

Long-term creator partnerships have become a stated priority for brands and agencies in 2026. Whether they...

Agency

Meet the Couple Behind FARQ, the Talent Agency Pushing for a New Standard in Creator Representation

As CEO and founder of FARQ, Georgia Farquharson has built a boutique talent agency around what...

Agency

Zink Talent: Samantha Zink’s Strategy for Developing Long-Term Creator-Brand Partnerships

Founded in 2018, Zink Talent is a creator management agency representing influencers across beauty, skincare, lifestyle,...

Agency

Creator Agency NewGen Signs Streamer xQc for Social Publishing Deal

London-based creator agency NewGen has signed xQc, real name Félix Lengyel, to a social publishing services...

Commentary

10 Best-Selling Products on TikTok Shop in February 2026

Beauty and wellness products dominated TikTok Shop in February, with skincare, supplements, and dental care claiming...

Commentary

TikTok Sponsored Content Rebounds After U.S. Ownership Deal, Data Shows

Sponsored content activity on TikTok recovered and surpassed pre-deal levels in the weeks following the platform’s...

Strategy

LOST iN’s Subway Food TourSignals a New Model for Creator-Led Travel IP

In travel media, the subway map may be the new development slate. With Subway Food Tour,...

Commentary

The One Question Acast’s CEO Asks CMOs Who Won’t Buy Podcast Ads

Podcast advertising still hasn’t cracked the Fortune 500, but that’s about to change. Greg Glenday, CEO...

Commentary

AiMCO Recognizes Top Creators, Brands, And Agencies At Inaugural Sydney Summit And Awards

The Australian Influencer Marketing Council (AiMCO) held its 2025 AiMCO Awards in Sydney, following the organization’s...

Commentary

The Lawyer at the Negotiating Table: Frank Poe on Professionalizing the Creator Economy

Frank Poe is the founder and attorney at Poe Law PLLC, a New York-based firm he...

Tech

Later CEO Scott Sutton Breaks Down How Later 360 Unifies Creator Marketing Measurement

Influencer Marketing company Later is positioning its newest product as a shift in how enterprise brands...

Agency

Podcast Agency Oxford Road Launches Awards to Honor Indie Podcast Creators Outside Major Platforms

Podcast advertising agency Oxford Road is launching the Independent Podcast and Creator Awards, a new show...

Platform

TikTok, MLB Expand Global Content Partnership As Baseball Communities Surge On Platform

TikTok and Major League Baseball (MLB) have announced an expanded multi-year content partnership aimed at growing...

Talent Collectives

Ex-Hartbeat President Bryan Smiley Launches Hard Carry Media To Build Multi-Platform Brands For Gen Z Men

Bryan Smiley, former President and Chief Content Officer of Kevin Hart’s Hartbeat, has launched Hard Carry...

Brand

HubSpot Acquires Creator-Led Media Brand ‘Starter Story’

HubSpot Media, the in-house media division of enterprise software company HubSpot, has announced the acquisition of...

Tech

GameSquare Acquires Creator Tech Platform TubeBuddy From BENlabs

GameSquare Holdings, Inc. has entered into an asset purchase agreement with BENlabs to acquire TubeBuddy, an...

Influencer

Heidi Barlow Built A Global ‘Kegel Club’ By Turning Pelvic Floor Physio Into A Daily TikTok Habit

In a clinical room in Sydney, with a treatment bed visible behind her, Heidi Barlow presses...

Commentary

AI Threatens To Erase Billions In Creator Revenue As Digital Income Surges, UNESCO Report Finds

Global cultural goods trade hits $254 billion, but a regulatory vacuum around generative AI leaves music...

Agency

ExpandNow, Z MEDIA Partner To Streamline TikTok Shop Expansion For UK Brands

E-commerce platforms ExpandNow and Z MEDIA have announced a partnership to help brands scale on TikTok...