Stories By David A
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Brand
Jon Shanahan: Mastering Influencer Marketing for Stigmatized Products
September 28, 2021Overcoming the stigma around products like men’s cosmetics calls for a multi-pronged approach. Product quality, customer...
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Brand
Bret Schnitker: Encouraging Change to Adapt to Ever-Changing Market Demands
September 17, 2021Bret Schnitker, the CEO of Stars Design Group, is an expert and innovator in the apparel...
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Influencer
Ryan B. Potter: Organic Partnerships Lead to Successful Brand Collaborations
September 17, 2021Ryan B. Potter is a young influencer with over 300k followers on Instagram alone. He focuses...
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Influencer
Daniel Krafft: How One Video of an Over-the-Top Creative Project Got 12 Million Views
September 16, 2021Daniel Krafft is a 3D artist who designs icons, logos, and other gaming-related content. He shares...
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Influencer
Kali Passiglia: Achieving Success in the Influencer Space While Staying True to Your Passions
September 2, 2021Kali Passiglia, the founder of In-Spades.com, started by reading fashion blogs back in the early 2000s....
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Agency
Tanisha Colon-Bibb: How Rebelle Management is Making Things Happen for Rising Influencers
August 19, 2021Tanisha Colon-Bibb is the CEO of Rebelle MGMT and she, along with her team of talent...
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Platform
Tony Tran: How Lumanu Raised $12 million in Series A Funding
August 19, 2021The creator-sponsor relationship encompasses more than just the traditional influencer marketing. It’s a collaboration between a...
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Agency
Eric Boyce: Diversity, Individuality, and Giving Value to Talent in the Influencer Marketing Space
August 19, 2021Eric Boyce is the founder of sociaLebs, a boutique digital management company that focuses on helping...
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Agency
Annelise Campbell: How Diversity and Inclusiveness Can Drive Campaign Success
August 19, 2021Annelise Campbell is an experienced marketing expert. After years in the industry, managing social media marketing...
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Influencer
Kanoa Greene: Influencer Marketing Campaign Insights from a Plus-Size Fitness Trainer
August 19, 2021Campaigns are most effective when they are based on long-term partnerships as opposed to a one-off...
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