Tech

Creator Monetization Platform Destream Enters GCC Market

Destream, a content monetization platform for creators, has expanded into the Gulf Cooperation Council (GCC), offering...

Brand

Frito-Lay Taps TikTok Shop, Influencers To Push Flavor-Swapped Chips To Gen Z

PepsiCo’s snack division launches limited-edition cross-brand flavors exclusively on TikTok Shop ahead of national retail rollout...

Platform

Apple Podcasts Adds Video Support With Dynamic Ad Insertion For Creators

Apple has announced that it will bring a new integrated video podcast experience to Apple Podcasts...

Commentary

Brand Activity In Virtual Worlds Is Consolidating Around Integrations, Major Platforms

Brand activity in virtual worlds is entering a more selective phase, with marketers moving away from...

Commentary

UK Media Agencies Shift YouTube Strategy Toward CTV, Brand Suitability

UK media agencies increased investment in YouTube advertising in 2025 and plan to maintain or expand...

Tech

Fabulate Integrates TikTok Symphony AI Tools Into Influencer Marketing Platform

Fabulate has integrated TikTok Symphony, TikTok’s suite of generative AI tools, directly into its Influencer Marketing...

Influencer

Valerie Lepelch Bet On Herself Before TikTok Was A Career Path

Going viral in high school is one thing. Walking into the cafeteria the next day and...

Commentary

Tax Preparer H&R Block Launches Tax Platform For Content Creators

H&R Block has unveiled Creator Suite, a tax filing platform designed for content creators, at an...

Platform

Spotify’s AI Pivot Signals A New Phase For Creator Discovery

Spotify closed 2025 with record user growth and its strongest profitability profile to date. Alongside those...

Platform

Snapchat Now Lets Users Automatically Alert Friends When They Arrive At Any Location

Snapchat has expanded its location-based notification system to let users set alerts for any destination, building...

Technology

John Gargiulo’s Case For AI-Powered Creative Velocity In Paid Social

Former Airbnb product marketing lead John Gargiulo believes the problem with paid social advertising today isn’t...

Agency

From Followers To Ownership: How Rare Flower’s Zhāo Lewis Liú Is Reframing The Creator Incubator Model

Rare Flower Agency is a Los Angeles-based agency designed to help creators move beyond brand deals...

Influencer

Jake Paul’s MVP Signs Sky Sports Broadcast Deal

Most Valuable Promotions (MVP), the boxing promotional company co-founded by YouTuber-turned-boxer Jake Paul and Nakisa Bidarian,...

Commentary

The 10 Highest-Earning TikTok Shops In January 2026

Dr.Melaxin Global holds onto the top spot for a second straight month, while Tarte Cosmetics makes...

Commentary

TikTok’s U.S. Deal Is Done: 34 Experts On What Brands Should Be Watching Next

TikTok’s long-running U.S. ownership saga is finally over, but for advertisers and brands, the uncertainty hasn’t...

Tech

Tech Podcast TBPN Secures Regional Super Bowl Ad Slot To Showcase Guest Roster

Tech podcast TBPN has purchased a regional Super Bowl advertisement set to air across the Bay...

Commentary

Creators Face Regional Structural Constraints Under Variable Global Platform Monetization Rules

Recent research highlights how inequalities in platform policies, advertiser demand, and payment infrastructure shape creator income...

Brand

Outdoor Retailer Debuts Creator Program, Embedding 150 Influencers Into August Trade Show

Outdoor Retailer will embed 150 outdoor-focused creators into its August 19-21 trade show floor through a...

Agency

Digital Marketing Agency New Engen Acquires Creator Content Network Grapevine To Scale Whitelisted Paid Social

Seattle-based agency New Engen has entered into an agreement to acquire Grapevine, a creator-powered performance content...

Tech

How Logically AI Is Turning Narrative Intelligence Into A Decision Layer For The Creator Economy

Logically AI is a UK-based decision intelligence company that helps government agencies, enterprises, and brand-facing organizations...

Influencer

Why Brielle Asero’s Blunt Take On Work, Burnout, And Early Adulthood Resonated Across TikTok

Brielle Asero gained her following by saying the quiet part out loud.  At a moment when...

Platform

OnlyFans Seeks Majority Stake Sale At $5.5B Valuation To Architect Capital

OnlyFans is in exclusive talks to sell a majority stake to Architect Capital, a San Francisco-based...

Commentary

NFL Is Bringing 160+ Creators To Super Bowl LX Week, Names Dhar Mann Chief Kindness Officer

The NFL will host more than 160 creators during Super Bowl LX week in the Bay...

Influencer

Matt Kahla Built A $20M Business By Treating Content Creation Like A System, Not A Personality

Matt Kahla does not describe himself as a viral creator. He does not chase trends, lean...

Platform

Meta Plans Premium Subscriptions Across Instagram, Facebook, And WhatsApp With AI Features

Meta plans to test new subscriptions across Instagram, Facebook, and WhatsApp that give users access to...