Brand

Samsung TV Plus Launches Mark Rober’s First Global FAST Channel In Major Creator Content Expansion

Samsung TV Plus announced the global launch of Mark Rober‘s first-ever dedicated FAST channel, expanding its...

Influencer

From YouTube To Cat Food Brand: How Petra Luna Turned Feline Passion Into CatCrazy

In Menifee, California, Petra Luna has built a career around two enduring passions: storytelling and cats....

Commentary

B2B Marketers Missing Crucial Engagement Opportunities Despite Clear Evidence Of Effectiveness

New research from TopRank Marketing and Ascend2 reveals a significant disconnect between what B2B (Business to...

Brand

Fox Entertainment Acquires Meet Cute Podcast Company As Content Incubator

Fox Entertainment has acquired Meet Cute, a rom-com podcast company founded in 2019, continuing its strategy...

Agency

How Nfinity’s theSALT Built A Data Engine For Africa’s Everyday Influencers

After a decade developing traditional media products, Pieter Groenewald saw a new kind of opportunity emerging...

Agency

Creativity Meets Accountability: Raela Aldea Breaks Down 18h08’s Precision Approach To Creator Marketing

In French influencer marketing, where creative flair often outpaces measurable impact, Raela Aldea wants to prove...

Strategy

Instagram Growth Coach Brock Johnson On Turning Followers Into Customers

When Instagram views began to drop across the board in early 2025, creator growth coach Brock...

Agency

Vertigo Marketing Group Launches AI-Powered Content Creation Studio In Patchogue

Vertigo Marketing Group opened a new content creation studio in Patchogue Village, New York, establishing a...

Influencer

MrBeast Opens ‘Beast Land’ Theme Park In Saudi Arabia

YouTuber Jimmy “MrBeast” Donaldson is opening Beast Land theme park in Riyadh, Saudi Arabia, on November...

Brand

Chewy Expands Creator Commerce Platform To 600+ Influencers Ahead Of Holiday Pet Spending Surge

Chewy reached more than 600 creators in its Storefronts platform ahead of the holiday season, expanding...

Commentary

Social Media Teams Face Capacity Constraints As Marketing Demands Grow, Report Finds

Marketing teams contend with mounting pressure to deliver more content and drive measurable Return On Investment...

Commentary

Podcast Hosts Outperform Traditional Influencers In Driving Ad Results, Study Finds

Podcast creators are highly influential – even though most listeners don’t think of them as traditional...

Technology

Dash Social Debuts New Metric For Measuring Brand Social Media Impact

Dash Social introduces a new proprietary metric, Total Social Impact (TSI), that consolidates fragmented social media...

Platform

TikTok Launches First U.S. Awards Show With e.l.f. Cosmetics As Title Sponsor, Tubi As Streaming Partner

TikTok announced its first-ever “U.S. Awards” ceremony, expanding its global recognition program to honor creators across...

Platform

YouTube Shorts Now Generates More Revenue Per Watch Hour Than Traditional Videos, Says CEO

Google CEO Sundar Pichai revealed during Alphabet’s Q3 2025 earnings call that YouTube Shorts now earns...

Talent Collectives

Inside HERA Media’s Mission To Empower Women’s Voices In Podcasting

UK-based video podcast network HERA Media launched at the beginning of October this year, with its...

Platform

Kick Partners With Rust For Platform’s First In-Game Drops Feature

Kick is introducing its native Drops functionality on November 13, enabling viewers to earn in-game rewards...

Agency

Building Athlete Brands Beyond The Game: Ellie Wookey’s Press Upload Agency

From travel creator to founder, Ellie Wookey is helping athletes turn influence into long-term business opportunities...

Platform

China Approves TikTok U.S. Operations Transfer Deal, Says Treasury Secretary Bessent

China has approved the transfer agreement for TikTok’s U.S. operations, U.S. Treasury Secretary Scott Bessent confirmed,...

Platform

TikTok Unveils AI-Powered Creation Tools, Boosts Creator Revenue Sharing

TikTok is introducing new AI-powered tools and a revamped revenue-sharing model to enhance creator capabilities and...

Influencer

The Luxury Life Curator: How Swetta Kathuria Built A Following Showcasing Las Vegas’s High-End Scene

In Las Vegas, where luxury experiences abound and competition is fierce, Swetta Kathuria has established herself...

Commentary

Creator Journalism Matures As One-Third Of Journalists Publish Independently, Study Shows

Creator journalism has become a major media segment with one-third of journalists now publishing independently outside...

Technology

Whatnot Raises $225 Million As Investors Bet On Live Shopping

Livestream shopping platform Whatnot secured $225 million in Series F funding, doubling its valuation to $11.5...

Influencer

True Crime Podcaster MrBallen Signs Multiyear Deal With SiriusXM

True crime podcaster John Allen, known professionally as MrBallen, is moving his flagship show and network...

Brand

YouTube Takes Flight: Delta Partners With Creators To Transform In-Flight Entertainment Experience

Delta Air Lines announces a strategic partnership with YouTube to offer passengers access to ad-free content...