Stories By David Adler
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Influencer
Beauty & Makeup Creator Smitha Deepak Reveals Her Strategy For Building A Successful Digital Business
November 29, 2024In 2017, Smitha Deepak found herself at a crossroads. After building a successful career in Corporate...
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Technology
Single Source Media Founder Acquires Stake in LiveRead to Help Make Podcast Advertising More Efficient
November 27, 2024Ilyas Frenkel, founder of Single Source Media, has acquired a controlling stake in LiveRead, a podcast...
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Commentary
Top 3 Factors That Make Podcast Listeners Hit Play [REPORT]
November 27, 2024A new survey from The Podcast Host reveals that show descriptions, episode titles, and publishing frequency...
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Brand
P&G Banks on Chinese Douyin Influencers as Sales Decline
November 26, 2024Procter & Gamble (P&G) is revamping its marketing strategy on the Chinese shopping app Douyin amid...
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Commentary
The Simple Ad Placement Strategy That Boosts Podcast Campaign Performance by Over 50% [REPORT]
November 25, 2024New research from Podscribe reveals that podcast ad campaigns with high-quality reads achieve over 50% better...
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Platform
Brazil Launches Major Crackdown on YouTube Gambling Ads After Uncovering Widespread Fraud Scheme
November 25, 2024Brazil‘s Sports Ministry has requested federal intervention to combat fraudulent gambling advertisements on YouTube after identifying...
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Commentary
TikTok and Instagram Reels Neck-and-Neck in Reach [REPORT]
November 25, 2024Social media management platform Dash Hudson reports that TikTok closed the reach gap with Instagram Reels....
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Technology
Agentio: The AI Platform Making Creator Ads Up To 15x More Profitable Just Raised $12M
November 22, 2024Agentio, a platform automating creator content advertising, has secured $12 million in Series A funding led...
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Influencer
Jake Paul vs. Mike Tyson Breaks Record for ‘Most-Streamed Sporting Event Ever’ with 108M Live Global Viewers, Netflix Reports
November 22, 2024Netflix’s live-streamed boxing match between Jake Paul and Mike Tyson on November 15 garnered an average...
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Brand
Ravensburger to Host Two Disney Lorcana Championships – What Creators and Players Need to Know
November 22, 2024Ravensburger announced two major championship events for the Disney Lorcana Trading Card Game, set to take...
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Platform
Meet Christina Roki, The Social Media Star Behind TikTok’s Most-Commented Video Ever
November 21, 2024Christina Roki recently starred in Sony’s Venom movie and Formula 1 collaboration, breaking TikTok’s all-time commenting...
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Platform
Instagram Rolls Out ‘Reset Button’ That Clears All Recommended Content
November 20, 2024Meta has introduced a new Instagram feature that allows users to reset their content recommendations across...
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Agency
Mavely: How Performance-Based Influencer Marketing is Transforming Social Commerce
November 19, 2024Since its founding in 2019, Mavely has processed over 300 million purchase journeys and distributed nearly...
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Commentary
The Rise Of News Influencers: 1 In 5 Americans Get Their News From Social Media Creators [REPORT]
November 19, 2024New Pew Research Center research on American news consumption patterns reveals that 21% of Americans regularly...
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Technology
Getty Images Grants TikTok Advertisers Access To Premium Content Library
November 18, 2024Getty Images has integrated its creative content library with TikTok’s Symphony Creative Studio, providing advertisers direct...
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Platform
ByteDance’s Valuation Soars To $300B Despite Potential TikTok Ban, Per Sources
November 18, 2024ByteDance, TikTok’s parent company, has reached a $300 billion valuation as it approaches investors with a...
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Technology
Miami Influencer Network Influur Raises $10M, Launches Arsenal Of New Features For Influencer Banking
November 15, 2024Miami-based influencer platform Influur has announced a $10 million Series A funding round led by Point72...
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Platform
Meta Plans To Introduce Advertising On Threads In Early 2025 As X Battles Advertiser Exodus
November 15, 2024Meta plans to launch advertising on its Threads app in early 2025, according to a report...
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Influencer
Dai Time: From Viral Child Star To Gen Z Voice On Social Media
November 15, 2024At 18 years old, Dai Time has already built an abundant portfolio: child star, author, magazine...
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Agency
MOGL Introduces First-Party Data & Insights For Enhanced Targeting And Performance Tracking In Athlete Marketing Campaigns
November 15, 2024As social media platforms reshape marketing strategies, influencer & NIL marketplace MOGL introduces Athlete Audience Insights™,...
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Platform
TikTok Partners With Sky For UK & Ireland Creator Awards Show
November 14, 2024TikTok has announced its first awards ceremony for the UK & Ireland market, partnering with European...
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Platform
Fashion Creators Can Now Turn TikTok Comments Into Shopping Links Through New LTK Partnership
November 14, 2024TikTok is launching an integration with influencer shopping platform LTK, enabling fashion creators to generate affiliate...
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Platform
Spotify Unveils New Creator Payout Model Based On Audience Engagement
November 14, 2024Spotify is introducing a new monetization program for video podcast creators, expanding revenue opportunities beyond traditional...
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Commentary
Male Shoppers Are Almost Twice As Likely To Buy On Social Media [REPORT]
November 13, 2024New research reveals gender disparities in social commerce adoption, with men showing markedly higher engagement in...
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Platform
TikTok Launches Veterans Initiative, Pledging $10M To 10 Veteran Non-Profits
November 12, 2024TikTok has launched the “Veteran Voices” initiative, which includes $10 million in support for veteran-focused organizations,...