Agency

Goat Agency Expands U.S. Team With Ex-Captiv8 and Open Influence Veteran Bryce Adams

The Goat Agency has hired Bryce Adams as U.S. Influencer Lead, the WPP Media-owned influencer agency...

Commentary

Open Sauce Returns to San Francisco in July 2026 With Creator Lineup and Industry Day Summit

Open Sauce, a technology and creator festival, is scheduled to return to the San Francisco Bay...

Agency

Status MGMT’s Max Elk on Why Creators Are the Next Generation of Talent and What That Demands From Management

Max Elk believes talent management for digital creators has largely adopted the same model that governed...

Agency

#paid Partners With Pinterest to Connect Brands With Consumers Through Creator-Led Campaigns

Creator marketing platform #paid has announced a strategic partnership with Pinterest, joining the platform’s Creator Partnership...

Tech

Podcast Website Company Podpage Acquires School of Podcasting to Expand Creator Education Offerings

Podpage, a podcast website platform, has acquired the School of Podcasting, a podcasting education membership founded...

Platform

Meta to Remove End-to-End Encryption From Instagram DMs

Meta will discontinue end-to-end encryption (E2EE) for Instagram direct messages starting May 8, 2026, citing low...

Platform

Trump Administration to Collect $10B Fee From TikTok U.S. Deal, per Report

The Trump administration is set to receive approximately $10 billion in fees from the investors who...

Brand

Ulta Beauty to Enter TikTok Shop With Exclusive Assortment

Beauty and wellness retailer Ulta Beauty will launch a storefront on TikTok Shop on March 17,...

Commentary

Beacons’ Sabrina Haschak on Why Brands Still Treat Creator Marketing Like a Media Buy (And What It’s Costing Them)

Creator marketing is no longer experimental. The budgets are real, the teams are built, and the...

Strategy

Vita Coco Bet on a TikTok Creator Instead of a Super Bowl Ad and Hit a Four-Year Search High

Every February, brands spend millions on 30-second Super Bowl spots designed to generate buzz that fades...

Platform

Oracle Discloses $2B Stake in TikTok U.S. Joint Venture

Oracle revealed its financial position in TikTok’s U.S. operations through a quarterly filing on March 11,...

Agency

Vue Creator Management: An Agency Treating Affiliate Strategy as a Full-Time Job

Most creators know how to post. Fewer know how to turn those posts into a sustainable...

Tech

Libsyn Launches Audience Network as Creator Payouts Hit Record High

Liberated Syndication Inc. (Libsyn) has launched the Libsyn Audience Network (LAN), a new solution designed for...

Strategy

Shake Content’s Dani Markovits: Founders Who Ignore LinkedIn Are Ceding Their Best Acquisition Channel

B2B marketing has a trust problem. Paid acquisition costs are rising, AI is flooding every channel...

Tech

Is Influencer Marketing Ready for Performance Discipline? Jeremy Grinacoff Makes the Case for Infrastructure

A senior marketer at a multi-billion-dollar brand recently described their influencer program to Jeremy Grinacoff. The...

Agency

Meraki Group’s Vivian Kwan Explains How Her Agency Protects Creators’ Voices Beyond Brand Deals

Vivian Kwan entered the talent management business from the creator side of the table. After experiencing...

Strategy

Creator Marketing Strategist Ryan To to Brands: Stop Briefing Creators Like Ad Agencies

Most brands entering the Creator Economy arrive with the same instinct: find the biggest influencer, hand...

Commentary

Replying to Comments Boosts Social Media Engagement Across All Major Platforms, Data Shows

Creators and brands that reply to comments on their posts consistently outperform those that do not,...

Influencer

KSI Buys Into English Soccer Club Dagenham & Redbridge FC, Orders Docuseries on Ownership Journey

British YouTuber KSI has acquired a minority stake in Dagenham & Redbridge FC, a sixth-tier English...

Brand

Domino’s Taps Athletes, Influencers, and Creators to Promote Pizza Campaign During March Madness

Domino’s is launching a social-first campaign ahead of March Madness, featuring the personal pizza customizations of...

Commentary

The 10 Fastest-Growing Australian Instagram Accounts of February 2026

Korean-Australian actress Yerin Ha added nearly 700,000 Instagram followers in February 2026, the biggest single-month gain...

Commentary

70 Industry Professionals on What Brands Get Wrong About Long-Term Creator Partnerships

Long-term creator partnerships have become a stated priority for brands and agencies in 2026. Whether they...

Agency

Meet the Couple Behind FARQ, the Talent Agency Pushing for a New Standard in Creator Representation

As CEO and founder of FARQ, Georgia Farquharson has built a boutique talent agency around what...

Agency

Zink Talent: Samantha Zink’s Strategy for Developing Long-Term Creator-Brand Partnerships

Founded in 2018, Zink Talent is a creator management agency representing influencers across beauty, skincare, lifestyle,...

Agency

Creator Agency NewGen Signs Streamer xQc for Social Publishing Deal

London-based creator agency NewGen has signed xQc, real name Félix Lengyel, to a social publishing services...