Stories By David Adler
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Strategy
Communities Over Clicks: How Different Think Is Redefining Social Media ROI
February 24, 2025“Social media is like having your own personal television channel in your pocket that you can...
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Influencer
Pop Star Tate McRae Debuts Interactive Fan Hub, Live Shopping Event On TikTok For Latest Album Release
February 24, 2025TikTok partnered with singer Tate McRae to launch an integrated album release experience for “So Close...
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Technology
How Fourthwall Is Building The Back-End For Creator Commerce
February 24, 2025After surveying 500 content creators in the fall of 2024, Billion Dollar Boy reported that 93%...
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Brand
The Human Element In Data-Driven Marketing: Building Real Connections Beyond Metrics
February 20, 2025Relationships between brands and creators with audiences nowadays are mostly discussed in terms of analytics, to...
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Agency
Publicis Groupe Eyes Latin America Expansion With Upcoming BR Media Group Takeover
February 20, 2025Publicis Groupe has entered into an agreement to acquire São Paulo-based BR Media Group to expand...
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Technology
Need Financial Infrastructure That Pays Creators In 24 Hours? Call Hydrant Pay
February 19, 2025It goes without saying that the creator is a critical component of a brand’s marketing campaign....
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Influencer
YouTube Star Steven He Takes Lead Role In Action Comedy ‘Kung Fu Deadly’
February 19, 2025Production has commenced in Dublin and County Meath for “Kung Fu Deadly,” a supernatural action-comedy featuring...
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Talent Collectives
The Business Of Content Creation: Lawyer Merlyne Jean-Louis On Why Creators Need To Think Like CEOs
February 17, 2025“If you’re an influencer or content creator, you are a business owner. Thus, you have to...
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Commentary
Viral On TikTok? Study Shows Song Has 84% Of Success On Billboard Charts, New Research Finds
February 17, 2025A new study commissioned by TikTok in partnership with Luminate reveals quantifiable connections between TikTok engagement...
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Platform
TikTok Returns To U.S. App Stores
February 17, 2025Apple and Google have restored TikTok to their respective app stores after receiving confirmation from U.S....
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Influencer
Harvard Student-Athletes Bypass University’s Official NIL Marketplace
February 14, 2025Harvard student-athletes continue to secure brand partnerships independently despite the university’s January launch of a centralized...
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Technology
Tech startup Uscreen Raises $150M To Power Influencer-Branded Apps
February 14, 2025Uscreen, a creator-focused technology platform founded in 2015, has secured $150 million in growth funding from...
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Technology
YouTube Boosts AI Feature, Rolls Out New Tools To Enhance Content Creation
February 13, 2025YouTube has announced a major expansion of its artificial intelligence (AI) capabilities, with CEO Neal Mohan...
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Brand
Poppi’s Super Bowl Vending Machine Campaign Faces Criticism On Social Media
February 12, 2025Poppi, the prebiotic soda brand, delivered more than 32 bright pink vending machines to selected content...
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Brand
New League Spurs Competition Among Golf Content Creators
February 12, 2025The golf creator economy continues to expand as The Peoples League launches with 12 social media...
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Commentary
Instagram Biggest Beneficiary Of U.S. TikTok Ban, Sees 16% Jump In Posts
February 12, 2025Creators in the United States are quickly shifting content production to Instagram Reels following the Supreme...
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Platform
YouTube Reveals Connected TV Tops Mobile, Desktop Watch Time In U.S.
February 12, 2025In a blog post outlook for 2025, YouTube CEO Neal Mohan reveals that television screens have...
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Commentary
Engagement Consistency Delivers Higher ROI vs Campaign-Based Marketing, TikTok Research Shows
February 12, 2025New research from TikTok‘s Marketing Science team shows measurable benefits for companies that maintain consistent community...
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Platform
TikTok Confirms U.S. Data Security Team Guards User Information
February 12, 2025As tensions regarding TikTok’s access to American user data mount, the company has issued a statement...
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Influencer
Jake Paul Decries Canelo Snub After Mexican Champ Inks Fight Deal With Riyadh Season
February 12, 2025The previously announced Jake Paul-Saul “Canelo” Alvarez fight is off, with the social media influencer-turned-boxer decrying...
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Commentary
ISD Study: TikTok’s Search Engine Creates Dangerous ‘Pathways’ Between Hate Speech And Targeted Groups
February 12, 2025Research published by the Institute for Strategic Dialogue (ISD) reveals how TikTok‘s search algorithms process and...
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Platform
TikTok Skirts U.S. Restrictions, Allows Android Downloads via Package Kits
February 11, 2025TikTok has introduced a new distribution method for U.S. Android users, enabling app downloads through package...
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Influencer
Fashion TikToker Nicky Campbell Signs With The Jeffries for Management
February 10, 2025Nicky Campbell, a fashion industry veteran turned social media commentator, has signed with The Jeffries for...
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Platform
U.S. VP Vance to Negotiate Potential TikTok Sale
February 10, 2025United States Vice President J.D. Vance and National Security Adviser Michael Waltz will lead negotiations for...
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Platform
Elon Musk Says He Is Not Bidding For TikTok
February 10, 2025Elon Musk, CEO of Tesla and SpaceX, confirms he has not submitted a bid for TikTok...
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