Linqia, an independent Influencer Marketing agency, announced a new automated comment capability that allows brands to convert creator post interactions into direct commerce opportunities.

The feature integrates with chat platforms, including Manychat and Stampede Social. When a viewer comments on a creator’s post, replies to a Story, or sends a direct message, the creator’s handle automatically follows up with brand-approved links, product pages, or responses to common questions. The capability operates across Instagram, Facebook Messenger, WhatsApp, and TikTok.

Brands can design automated conversation flows to instantly reply to comments, respond to direct messages and Story mentions, deliver personalized offers and content, capture first-party data, and handle basic customer support inquiries.

A recent Buffer report found that Instagram posts in which a creator has replied to comments generate 21% more engagement.

“Creators are incredible at starting conversations, and passionate about sharing products and brands that work for them, but brands need a scalable way to keep that conversation going,” said Daniel Schotland, Chief Operating Officer at Linqia. “By partnering with the leaders in conversational marketing, we’re excited to make this easy for our customers, and support them in nurturing their audience relationships while also driving measurable ROI from their influencer campaigns.”

“Buying decisions are increasingly happening inside social conversations,” said Anna Tutckaia, VP of Growth at Manychat. “By using automation to power comments and DMs, creators and brands can turn everyday interactions into personalized conversations that move people from discovery to action.”

“The true value of Influencer Marketing has moved beyond the ‘like’ and into the ‘action,'” said Jeff Dwoskin, CEO of Stampede Social.

Linqia, founded in 2012, has worked with more than 650 national brands, including McDonald’s, Anheuser-Busch, GM, and Bayer.

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