Commentary

AiMCO Releases 30+ Case Studies From 2025 Awards, Spotlighting Australia’s Top Influencer Campaigns

The Australian Influencer Marketing Council (AiMCO) has released a new collection of case studies that document...

Commentary

Owl & Co. to Host Vertical Media Summit in Los Angeles This June

Media consulting firm Owl & Co. will host the Vertical Media Summit on June 3, 2026,...

Platform

LinkedIn to Require Advance Scheduling for All Live Streams Starting June

LinkedIn has announced that it will require all live events to be scheduled in advance beginning...

Tech

Glystn Just Landed Stagwell, Influential, Weber Shandwick – CEO Ethan Fassett Says the Agency Intelligence Race Is On

Glystn, the AI social intelligence platform founded in San Francisco in 2021, has secured enterprise partnerships...

Platform

TikTok Canada Reaches Agreement With Federal Government, Securing Local Operations, Creator Programs

TikTok Canada has reached an agreement with the federal government that will allow its local operations...

Commentary

RACER Announces Creator Summit in Long Beach to Connect Motorsport Industry With Digital Creators

RACER, a North American motorsports media platform, will host its inaugural Creator Summit on April 16...

Tech

Triton Digital Launches Podcast Benchmarking Tool Enabling Publishers to Compare Themselves to the Market

Podcast publishers have long had access to granular download data. What they have never had is...

Commentary

Amaze CMO Danielle Pederson on Why the Creator Economy’s Next Winners Will Be Builders, Not Influencers

Brand deals built the Creator Economy. They won’t sustain it. Danielle Pederson, Chief Marketing Officer at...

Platform

Linktree Updates AI Chat Tool to Analyze Creators’ Own Performance Data Across Instagram, TikTok, and YouTube

Linktree has enhanced its AI-powered Insights Chat feature to draw on creators’ connected social account data,...

Agency

456 Growth’s Dan Albert on Building for the TikTok Shop Era

Social commerce is dividing brands into two camps: those running experiments and those running machines. Dan...

Agency

Goat Agency Expands U.S. Team With Ex-Captiv8 and Open Influence Veteran Bryce Adams

The Goat Agency has hired Bryce Adams as U.S. Influencer Lead, the WPP Media-owned influencer agency...

Commentary

Open Sauce Returns to San Francisco in July 2026 With Creator Lineup and Industry Day Summit

Open Sauce, a technology and creator festival, is scheduled to return to the San Francisco Bay...

Agency

Status MGMT’s Max Elk on Why Creators Are the Next Generation of Talent and What That Demands From Management

Max Elk believes talent management for digital creators has largely adopted the same model that governed...

Agency

#paid Partners With Pinterest to Connect Brands With Consumers Through Creator-Led Campaigns

Creator marketing platform #paid has announced a strategic partnership with Pinterest, joining the platform’s Creator Partnership...

Tech

Podcast Website Company Podpage Acquires School of Podcasting to Expand Creator Education Offerings

Podpage, a podcast website platform, has acquired the School of Podcasting, a podcasting education membership founded...

Platform

Meta to Remove End-to-End Encryption From Instagram DMs

Meta will discontinue end-to-end encryption (E2EE) for Instagram direct messages starting May 8, 2026, citing low...

Platform

Trump Administration to Collect $10B Fee From TikTok U.S. Deal, per Report

The Trump administration is set to receive approximately $10 billion in fees from the investors who...

Brand

Ulta Beauty to Enter TikTok Shop With Exclusive Assortment

Beauty and wellness retailer Ulta Beauty will launch a storefront on TikTok Shop on March 17,...

Commentary

Beacons’ Sabrina Haschak on Why Brands Still Treat Creator Marketing Like a Media Buy (And What It’s Costing Them)

Creator marketing is no longer experimental. The budgets are real, the teams are built, and the...

Strategy

Vita Coco Bet on a TikTok Creator Instead of a Super Bowl Ad and Hit a Four-Year Search High

Every February, brands spend millions on 30-second Super Bowl spots designed to generate buzz that fades...

Platform

Oracle Discloses $2B Stake in TikTok U.S. Joint Venture

Oracle revealed its financial position in TikTok’s U.S. operations through a quarterly filing on March 11,...

Agency

Vue Creator Management: An Agency Treating Affiliate Strategy as a Full-Time Job

Most creators know how to post. Fewer know how to turn those posts into a sustainable...

Tech

Libsyn Launches Audience Network as Creator Payouts Hit Record High

Liberated Syndication Inc. (Libsyn) has launched the Libsyn Audience Network (LAN), a new solution designed for...

Strategy

Shake Content’s Dani Markovits: Founders Who Ignore LinkedIn Are Ceding Their Best Acquisition Channel

B2B marketing has a trust problem. Paid acquisition costs are rising, AI is flooding every channel...

Tech

Is Influencer Marketing Ready for Performance Discipline? Jeremy Grinacoff Makes the Case for Infrastructure

A senior marketer at a multi-billion-dollar brand recently described their influencer program to Jeremy Grinacoff. The...