Stories By David Adler
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Brand
The Human Element In Data-Driven Marketing: Building Real Connections Beyond Metrics
February 20, 2025Relationships between brands and creators with audiences nowadays are mostly discussed in terms of analytics, to...
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Agency
Publicis Groupe Eyes Latin America Expansion With Upcoming BR Media Group Takeover
February 20, 2025Publicis Groupe has entered into an agreement to acquire São Paulo-based BR Media Group to expand...
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Technology
Need Financial Infrastructure That Pays Creators In 24 Hours? Call Hydrant Pay
February 19, 2025It goes without saying that the creator is a critical component of a brand’s marketing campaign....
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Influencer
YouTube Star Steven He Takes Lead Role In Action Comedy ‘Kung Fu Deadly’
February 19, 2025Production has commenced in Dublin and County Meath for “Kung Fu Deadly,” a supernatural action-comedy featuring...
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Talent Collectives
The Business Of Content Creation: Lawyer Merlyne Jean-Louis On Why Creators Need To Think Like CEOs
February 17, 2025“If you’re an influencer or content creator, you are a business owner. Thus, you have to...
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Commentary
Viral On TikTok? Study Shows Song Has 84% Of Success On Billboard Charts, New Research Finds
February 17, 2025A new study commissioned by TikTok in partnership with Luminate reveals quantifiable connections between TikTok engagement...
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Platform
TikTok Returns To U.S. App Stores
February 17, 2025Apple and Google have restored TikTok to their respective app stores after receiving confirmation from U.S....
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Influencer
Harvard Student-Athletes Bypass University’s Official NIL Marketplace
February 14, 2025Harvard student-athletes continue to secure brand partnerships independently despite the university’s January launch of a centralized...
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Technology
Tech startup Uscreen Raises $150M To Power Influencer-Branded Apps
February 14, 2025Uscreen, a creator-focused technology platform founded in 2015, has secured $150 million in growth funding from...
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Technology
YouTube Boosts AI Feature, Rolls Out New Tools To Enhance Content Creation
February 13, 2025YouTube has announced a major expansion of its artificial intelligence (AI) capabilities, with CEO Neal Mohan...
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Brand
Poppi’s Super Bowl Vending Machine Campaign Faces Criticism On Social Media
February 12, 2025Poppi, the prebiotic soda brand, delivered more than 32 bright pink vending machines to selected content...
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Brand
New League Spurs Competition Among Golf Content Creators
February 12, 2025The golf creator economy continues to expand as The Peoples League launches with 12 social media...
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Commentary
Instagram Biggest Beneficiary Of U.S. TikTok Ban, Sees 16% Jump In Posts
February 12, 2025Creators in the United States are quickly shifting content production to Instagram Reels following the Supreme...
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Platform
YouTube Reveals Connected TV Tops Mobile, Desktop Watch Time In U.S.
February 12, 2025In a blog post outlook for 2025, YouTube CEO Neal Mohan reveals that television screens have...
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Commentary
Engagement Consistency Delivers Higher ROI vs Campaign-Based Marketing, TikTok Research Shows
February 12, 2025New research from TikTok‘s Marketing Science team shows measurable benefits for companies that maintain consistent community...
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Platform
TikTok Confirms U.S. Data Security Team Guards User Information
February 12, 2025As tensions regarding TikTok’s access to American user data mount, the company has issued a statement...
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Influencer
Jake Paul Decries Canelo Snub After Mexican Champ Inks Fight Deal With Riyadh Season
February 12, 2025The previously announced Jake Paul-Saul “Canelo” Alvarez fight is off, with the social media influencer-turned-boxer decrying...
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Commentary
ISD Study: TikTok’s Search Engine Creates Dangerous ‘Pathways’ Between Hate Speech And Targeted Groups
February 12, 2025Research published by the Institute for Strategic Dialogue (ISD) reveals how TikTok‘s search algorithms process and...
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Platform
TikTok Skirts U.S. Restrictions, Allows Android Downloads via Package Kits
February 11, 2025TikTok has introduced a new distribution method for U.S. Android users, enabling app downloads through package...
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Influencer
Fashion TikToker Nicky Campbell Signs With The Jeffries for Management
February 10, 2025Nicky Campbell, a fashion industry veteran turned social media commentator, has signed with The Jeffries for...
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Platform
U.S. VP Vance to Negotiate Potential TikTok Sale
February 10, 2025United States Vice President J.D. Vance and National Security Adviser Michael Waltz will lead negotiations for...
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Platform
Elon Musk Says He Is Not Bidding For TikTok
February 10, 2025Elon Musk, CEO of Tesla and SpaceX, confirms he has not submitted a bid for TikTok...
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Commentary
Research Shows Trump ‘Most Mentioned’, X Most Dominant in U.S. Elections Coverage
February 10, 2025News influencers posted about Donald Trump twice as frequently as Kamala Harris during the 2024 presidential...
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Commentary
Survey Reveals Homegrown App That Dominates YouTube and Instagram in Korea
February 10, 2025KakaoTalk dominates South Korea’s social media market with a 98.9% adoption rate among adults, surpassing both...
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Platform
Trump Wants TikTok Deal But China Has Other Plans, Sources Say
February 10, 2025Chinese officials are prepared to let TikTok’s U.S. operations shut down rather than approve a forced...
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