Stories By David A
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Brand
Kevin Lee: Leading a Brand Powered by Organic, Authentic Influencer Marketing
November 2, 2021It’s natural for brands to be super prescriptive when they are spending thousands of dollars. But...
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Strategy
Top 14 Mistakes When Reaching Out to Influencers
November 2, 2021If you want to get the word out on social media while building trust with your...
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Influencer
Dennis Dortch: The Filmmaker Working as an Influencer and Hiring Influencers
October 29, 2021Dennis Dortch: Social media engagement is not about inorganic marketing. Rather, it’s about energy and interest....
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Influencer
Wendy Roach: Healthcare Executive Turned Miss Plus International 2021 Turned Influencer
October 29, 2021Influencers have to research any brand or sponsor that they are looking to work with. They...
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Talent Collectives
Kevin Herrera: Building an Ecosystem that Protects Creators and Accelerates Campaign Execution
October 29, 2021Creators who are not from traditional entertainment can find the business aspect of influencer marketing intimidating....
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Commentary
Yasmine Duran: Ensuring Brands Connect with the Right Creators
October 25, 2021Yasmine Duran: If a brand and a creator do not resonate, there is going to be...
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Platform
Saeyoung Cho: Championing Diversity, Equity and Inclusion in the Creator Ecosystem
October 18, 2021Saeyoung Cho: It’s important that players in the influencer marketing industry move towards walking the talk...
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Commentary
Eric Farber: Insights on Building a Legal Platform for Content Creators
October 5, 2021Creators are businesses. In running their business, one of the important things they must do is...
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Brand
Neiv Toledano: Building Chipotle’s First Ever Creator Class
October 5, 2021Organizing a team such as the Creator Class can prove a valuable tool for rewarding and...
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Platform
Dmitry Shapiro: Seasoned Techie Building an App Store for the Creator Economy
September 28, 2021We could see a consolidation on the Link in Bio app store like Koji of what...
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